Breakthrough Workshop & Coaching Program from SAGE PDI, Inc./
SAGE Law Marketing

Unfortunately, you've missed this important workshop. However, you can apply the same breakthrough ideas by using our PRO Marketing Action Planner. Click Here for more information. Or contact us to get One-on-One Personalized Coaching to build your winning marketing program. Click Here to learn more about this option.


Q: How Can You Make Business Development Breakthroughs in 2008?
A: Attend...

 

Seminar Excerpt

Listen to how you set a good plan going
by honing in on your ideal clients.

View the Slides referred to in the audio.
Click Here.

And click below to look at the kind of plan you can develop at the workshop.

Build Your Own Personal Plan at the Workshop!

Develop Your Personal
Marketing
Plan
and Action Program...
To Land Clients and Sell More Work

An Intensive Workshop and Coaching Program to Custom Develop Your Personal Marketing Plan and Transform Your Practice for 2008.

We are limiting attendance at the workshop in order to maximize the personal attention and coaching. So don't delay...and reserve your place now.

 


Event Location:

Belo Mansion
(home of the Dallas Bar Association)
2101 Ross Avenue
Dallas, Texas 75201

Friday, January 25, 2008
8:30 AM to 4:30 PM

Registration fee:
Only $895




TO REGISTER: Click the button to register online via credit card, or register by mail with check using this Order Form (PDF).

For more information, see below, or contact Barry Schneider, SAGE PDI, Inc.
Tel. 214-315-3212 or email bschneider@sageprofessional.com

To find out more about our style and approach, click here.


Many attorneys don’t know what to do increase their business development proficiency, how to do marketing and selling the right way or where to get the comprehensive and expert help they need.

We can help make 2008 a record breaking year for you. Don’t let another year slip away before you make your breakthroughs or boost your practice.

In one day, you can transform your practice, with a customized plan and the skills to execute it. Why wait?

Start to produce the results that the top rainmakers in your firm and the profession enjoy.

Both Michael Cummings and Barry Schneider of SAGE PDI/SAGE Law Marketing work extensively with top law firms and individual practitioners for thousands of dollars, where they build the entrepreneurial skills of partners and associates. These twenty-year marketing veterans are now offering this same training for individual attorneys on an open registration basis at an affordable price. For more about the speakers, click here.

So take advantage of this opportunity to set your practice humming and ensure a flourishing career. Attend our workshop program — Developing Your Personal Marketing Plan To Land Clients And Sell Work — and Make 2008 A Breakthrough Year in Your Legal Career.

Attendees will learn the Secret to Success: How to Think and Act Like the Rainmakers Think and Act.

The key is to develop a personal marketing plan, one that is not just some good ideas on a piece of paper. A productive plan is simply a blueprint for you to get into effective action and generate new business on a systematic and disciplined basis.

If you think like a rainmaker, take the same actions each day and build your skills over time – then you will produce the same results.

PRESENTED BY:
SAGE Professional Development Institute (SAGE PDI, Inc.)

SPEAKERS:
Michael Cummings &
Barry Schneider of SAGE PDI, Inc.

DATE & LOCATION:

Friday January 25, 2008,
8:30AM-4:30 PM,
Belo Mansion
2101 Ross Avenue
Dallas, Texas 75201

COST: Only $895

TO REGISTER:

Click the button to register via credit card, or register by mail with check using this Order Form (PDF). Space is limited; don't delay.

What You Get:

  • A 90 minute web-based seminar that you can review at your leisure
  • A live full day training workshop conducted in Dallas on January 25th, 2008
  • A 1 hour phone consultation with one of the presenters
  • E-mail advice throughout the year from Barry Schneider and Mike Cummings
  • Optional Web seminars to build your skills, refresh your plans and make any needed course corrections
  • And more support materials

Preliminary Agenda:

1) Pre-conference Preparation: (About an hour on your own)

  • Review our 2008 Individual Business Development Planning form
  • View a Business Development seminar: "How to Sell Legal Services Like a Rainmaker"
  • Read a chapter from Michael Cummings best-selling book: Best Practices Of Personal Marketing For Attorneys

2) Personal Marketing Plan Workshop

Morning plenary sessions:
8:30-9:30 AM: Marketing To Your Existing Clients And Winning Their Loyalty
9:30-10:00 AM: Turning Your Clients Into Your Sales Force
10:00-11:00 AM: Building A Power Network That Lands Clients
11:00-11:30 AM: Teaming & Co-Marketing With Allies (Inside & Outside Your Firm)
11:30-12:00: Targeting and Working The Right Organizations To Win Business

12:00-1:00: Luncheon & Speaker: TBA

Afternoon Breakout Sessions
1:30-3:00 PM: Selling Like A Rainmaker
1:30-3:00 PM: Targeting and Landing Major Clients
3:00-4:30 PM: Best Practices Of Building A Personal Reputation That Lands Clients
3:00-4:30 PM: Thinking and Acting Like A Rainmaker in 2008

Continental Breakfast and Lunch will be provided.

3) Post-conference Support and Coaching: We will answer your questions and supply you with additional information you find you need to execute your plan

Agenda is subject to change.


For free previews of our training, and comments from participants, see below or just click here.

For more information, contact
Barry Schneider, SAGE PDI, Inc.
Tel. 214-315-3212 or email bschneider@sageprofessional.com

Discount hotel rooms for attendees: We have arranged a special rate of $169 (nearly $100 off regular price) with the Westin City Center Dallas at 650 North Pearl. Just call Reservations at 866-837-4246 and request the SAGE PDI Rate, available for the night of January 24 or 25.


It is natural at this time of year for us to review think about setting goals for ourselves for the upcoming year. Recognize that that it is vital for you increase your business development proficiency in 2008. To succeed in the legal profession, you must be able to bring in business. Marketing and selling are now simply professional skills that attorneys must possess in order to thrive in their chosen field.

Who should attend:

  • Any partner who is looking to grow her or his practice...and career
  • A new partner, senior associate, or looking to advance in their firm
  • An attorney who has not been a top producer in the past
  • An aspiring lawyer who needs to build, re-start or re-vamp their practice
  • A firm leader, practice head or marketing director whose success is dependent on the business development productivity results of their team

The conference will be held in the elegant home of the Dallas Bar Association, the Belo Mansion in downtown Dallas, within the burgeoning Arts District.


Comments at Previous Seminars

  • " Only one of the dozens of solid ideas I picked up paid for the seminar many times over."
  • " This was customized for the legal profession. I was impressed at the depth of experience of the speakers and the quality of the practical information."
  • " Solid direction rather than esoteric new age concepts. I would recommend to my partners because they need to be involved - but not to my competitors."
  • " I've taken a lot of marketing seminars in the past, but this one wins hands-down. Completely applicable to the legal profession. Thanks."
  • " Most succinct, complete marketing course I've experienced...About 3 days of value in 8 hours."
  • " Direct application to my field, not marketing strategies for product sales. This will be great for our firm…"
  • " Good succinct walk-through of steps I need to take to build a brand, establish a niche, network and gain referrals."
  • " The complete program of how to build new clients. New information in an effective program."

Find Out More about UsFree chapter!

If you want to see the kind of insights you will be applying to your 2008 Marketing Action Plan, sample a free chapter from our best selling guide to network building. Just click here.

Or take a look at some of the webseminars we offer monthly by going to our home page. You can also hear some excerpts to get a feel for our style and approach.


Why Does Most Personal Marketing By Attorneys Fail To Produce Any Results?

While many attorneys do realize the need to build their book of business, they often end up spinning their wheels and not making any real progress in business development. Why?

Many erroneously think that passive marketing techniques – advertising, brochures, writing articles, glad-handing or getting your name out – will generate new business. Or they mistakenly use marketing and selling techniques that are geared to market and sell tangible products such as cars, copiers, and soap.

Another trap is looking for quick fixes or outsourcing the problem to a marketing expert. Some may make try to read the most recent best selling or cleverly titled book – or talk to a top producing attorney to get some tips. While well-meaning, these approaches result in wasted time and effort.

Invest in our intensive all-day workshop, coaching program and start the year off right with a personal marketing program customized for you and your practice.

To Register: Click here.

This is not a seminar or speech that merely makes you feel good, gives you a few tips and wishes you well. Our goal is to train you to apply a personal marketing system guaranteed to work if you work it. In a real sense, we become your business partner in building your practice throughout the year

When you invest in this program, you will get:

  • A Personal Marketing Strategy
  • An Action Planning Methodology You Can Put to Work Immediately and Continue to Apply Throughout the Year
  • Training on How to Execute the Most Important Aspects of Your Plan
  • Coaching, Resources and Ongoing Support to Launch Your Program
  • An award winning set of resources and reading that to continue building your skills throughout the year, including a chapter from our best selling book, “Best Practices Of Personal Marketing For Attorneys”

This Program Will Transform Your Business Development Results

There is no program that we know that provides you with the comprehensive training and coaching that you will need to succeed.

Are You Committed To Making 2008 A Breakthrough Year?

Many attorneys can talk a good game – but making real changes in your business development requites time, work and ongoing devotion.

But the good news is that if you are willing to pay the price, the money-making results will be enduring, including:

  • Landing, high profit clients
  • Selling rewarding and interesting work
  • Building a reputation that gets clients to call you
  • Finding your niche in your chosen profession

Be one of the few to make the commitment by investing in this program.

To Register: Click here.


Responses to our seminars for attorneys:

"It was a great seminar, with many important things to think about, presented in an engaging way." - David Southern, Gardner Carton & Douglas

"...a fantastic seminar. I have had extremely positive feedback from a number of our lawyers including our Managing Partner...We expect to follow up with SAGE for another seminar." - Multiple-office Law Firm

"I wanted to let you know that I thought last week's webseminar was extremely well-done and well-received by the attorneys in my Firm. The 20 attorneys in attendance said that they found the information useful and "use-able". In fact, we are planning a follow-up seminar next week to review some of the points you covered and to start critiquing peoples' 30-second commercials. I've also had requests to meet with folks one-on-one to help them develop a plan to begin to implement some of the ideas you discussed. For us, that's real progress. - Marketing Director, Washington DC Law Firm


About the Speakers:

Michael G. Cummings is the managing principal of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing), based in St. Charles, IL. He has been a marketing strategy and business development consultant for over 20 years. Michael is co-author of a new book (2004) with Allan Boress – The Best Practices of Legal Marketing.

Prior to establishing SAGE, Michael was a partner at Mercer Management Consulting - a leading business design consulting firm. At Mercer, he was responsible for new business development, managing client relationships and delivering business design engagements in the communications, information and industrial industries

He was an account leader of Mercer’s top account: IBM. Using his account planning, relationship management and selling skills, Michael helped Mercer to create over 300 senior executive relationships and a sustained base of business. He also led account teams aimed at expanding relationships with Motorola, Siemens and NCR.

Early in his career, Michael was a member of the team that established the marketing function at Andersen Worldwide (Arthur Andersen & Accenture).

Barry Schneider is a principal with SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing). He has worked on projects to improve the practice building capability of firms of all types – particularly law. He also conducts SAGE Professional training and frequently speaks on these subjects to associations and business groups.

He was Director of Worldwide Marketing and Industry Planning, at the headquarters office of Andersen Worldwide (Arthur Andersen and Accenture). There he led in-house planning and marketing services worldwide. Along with Michael Cummings, he led the teams that innovated the marketing functions and promotional standards now considered the models of excellence across the professions. In addition he trained partners and management in the best practices of marketing, planning and business development

He served as senior consultant with the Boston Consulting Group. There he advised top executives of Fortune 500 companies on strategic management, marketing and competitive response, with particular emphasis on implementing recommendations. His projects involved a variety of industries and challenges: market planning for financial services and professional services.

Back to Top

You will learn how the rainmakers plan and act, plus learn practical steps you can take to grow your practice the way you want...in this SAGE workshop.

To Register: Click here.

© 2007. SAGE PDI, Inc.