Co-Marketing with Professional Allies

White Paper from
SAGE PDI/SAGE Law Marketing &
Law Marketing Portal

Thousands of attorneys attended this LIVE seminar...We invite you to gain the critical insights and put to work the practical ideas they learned. Don't miss out!

How to Grow Your Practice Together with Other Professionals...

SAGE White Paper:
Co-Marketing with Professional Allies -
Growing a Practice Collaboratively

Case Study for Women Attorneys & Associates

INTRODUCTORY SALE Only $49.00. Regularly $59.00. OR together with Audio CD Only $149 plus shipping & handling. To Purchase, Click Here.

In this white paper, a complete transcript of the 90 minute seminar, you will learn how a team of women at a law firm and financial planning firm collaborated on a marketing plan that resulted in:

Two young women professionals taking the lead in a high profile marketing program aimed at women entrepreneurs in Pennsylvania
Rapid building of reputations as trusted business advisors for women entrepreneurs
Landing an average of 1-2 new clients a month for their firms

At any time of year it’s natural to review where you stand in boosting your career and achieving your goals for the current year. If you are a young attorney or financial professional, ensuring you are building up your personal practice and developing a book of business has to be at the top of this list – if you want to make 2007 a banner year for you.

But are you sure what to do now?

What clients are the best ones to focus on?
What type of marketing will work best for me?
How can I team with the right people to succeed?
How can I make time to market and sell and still remain highly chargeable?
How can I stand out from the crowd?

The best way to answer these questions and begin to put your own plan in place is to learn from somebody just like you – someone who has already produced the results that you want. Learn from our two panelists (see biographies below) – Jennifer Zimmerman, an associate with Rhoads & Sinon LLP, and Niki Williams, with Executive Planning Group - in discussion with Michael Cummings of SAGE PDI and Larry Bodine of Law Marketing Portal. Read how you can take the lessons they gained and put them to work for you.

Who in Your Firm Should Read This White Paper:

All Associates & Senior Associates looking to grow their practices and develop a book of business
Women attorneys and financial professionals looking to target women entrepreneurs or other specialty markets as clients
All professionals who want to understand and apply the best practices of co-marketing with other professional allies
Marketing Directors looking for ways to help and support their associates and women attorneys

Topics covered include:

How to think and act like an entrepreneur rather than an associate
Finding internal and external mentors
Developing your business case and marketing plan
Targeting the unique marketing needs of a specific market, such as women entrepreneurs
The secrets of effective marketing
The challenge of getting targets to attend events
Packaging your services to appeal to your client
Using the 6 best marketing methods to expand your base of work
with a client
How to excel at marketing and selling as a team
Marketing inside your own firm

Prepare yourself! Take your next step forward to building a practice with this complete transcript (electronic PDF format) and slides from our Best Practices Web Seminar. Only $49.

OR would you also like to have an Audio CD of the seminar? Use the button below to purchase both the complete seminar as recorded LIVE on audio CD and the White Paper PDF with the slides.

Only $149 plus shipping & handling

And you might also consider the following seminars on CD for women attorneys:

CD Recordings of Seminars:

Rainmaking for Women Attorneys
What women are doing now in marketing and selling.
Gain specific how-to tips and practical advice that you can put to use now.

Best Practices in Personal Marketing
Learn how to confront the specific challenges women attorneys face in advancing their careers,
and how to take action with these proven methods for building up a practice.

Best Practices in Personal Marketing for Women Attorneys
Getting The New Business You Need
to Succeed in the Legal Profession
This web seminar focuses on the specific challenges that women attorneys face
in building their legal business. Two accomplished women rainmakers disclose
what women are doing now in marketing and selling to advance their legal careers

Responses to our other web seminars for attorneys:

"It was a great seminar, with many important things to think about, presented in an engaging way." - David Southern, Gardner Carton & Douglas

"...a fantastic seminar. I have had extremely positive feedback from a number of our lawyers including our Managing Partner...We expect to follow up with SAGE for another seminar." - Multiple-office Law Firm

"I wanted to let you know that I thought last week's webinar was extremely well-done and well-received by the attorneys in my Firm. The 20 attorneys in attendance said that they found the information useful and "use-able". In fact, we are planning a follow-up seminar next week to review some of the points you covered and to start critiquing peoples' 30-second commercials. I've also had requests to meet with folks one-on-one to help them develop a plan to begin to implement some of the ideas you discussed. For us, that's real progress. - Marketing Director, Washington DC Law Firm

How Can You Build Your Practice?
Two Successful Practitioners Show You...

Marketing and selling is a skill that you can learn — and, most importantly, it is an essential skill you MUST learn to be a success in the legal profession. One of the best ways to learn these skills is to find the people who are already producing the results that you desire — and put a plan in place to apply the same successful methods yourself. By reviewing real, live case examples you will see what is possible and be motivated to achieve similar results.

At any stage of your career, your marketing and selling skills can set you apart. So, learn exactly how others are excelling at these marketing and selling skills. Start to develop your abilities to make breakthroughs during this year and next. Start now to make your allies an even greater asset for you. Without a commitment to building your skills, it won't happen.

You get honest advice from these two professionals. Building your practice will be your responsibility...not the firm's or its partners. There are no magic bullets like advertising or public relations. Instead, learn the practical, proven and enduring lessons of the best business generators — regardless of their profession. Tools and technology can't take the place of being a true entrepreneur.

Put your success under your own control.

Invest in The Skills You Need to Succeed in the Legal Profession

The white paper offers an abundance
of proven, practical ideas
and suggestions for emulating top rainmakers
in gaining new business with your allies.

PRESENTED BY:
SAGE Professional Development Institute (SAGE PDI, Inc.) & Law Marketing Portal

PANELISTS:
Jennifer Zimmerman &
Niki Williams with Larry Bodine and Michael Cummings

COST:
$49 introductory sale
(Regularly $59.00)

TO PURCHASE:

OR would you also like to have an Audio CD of the seminar?

Use the button below to purchase both the complete seminar as recorded LIVE on audio CD and the White Paper PDF

Only $149 plus shipping & handling

For related products for women attorneys, click here.

Co-Marketing with Professional Allies - for Women Attorneys & Associates covers:

How to think and act like an entrepreneur rather than an associate

Finding internal and external mentors

Developing your business case and marketing plan

Targeting the unique marketing needs of a specific market, such as women entrepreneurs

The secrets of effective marketing

The challenge of getting targets to attend events

Packaging your services to appeal to your client

Using the 6 best marketing methods to expand your base of work with a client

How to excel at marketing and selling as a team

Marketing inside your own firm

Gain the insights and examples you need to build your value in the marketplace and in your firm.

White Paper (PDF) comes complete with:
- A full transcript of the seminar,
- Complete set of slides from the seminar

About the Participants:

Jennifer Zimmerman is an associate in the litigation and banking and securities practice groups at the firm of Rhoads & Sinon LLP, and was named an Associate Marketing All Star of 2005 by the Professional Business Development Institute.

In her practice, she concentrates in the areas of debtor/creditor rights, litigation, and education law. She regularly represents creditors’ rights in Chapter 11 bankruptcy proceedings involving nationwide corporations.

In addition, she is involved in business planning, including advising businesses in corporate formation, drafting lease agreements, as well as advising businesses on employment issues. She also has expertise in HIPAA compliance matters.

MEMBERSHIPS & AFFILIATIONS:

Executive Council Member, PA Bar Association’s Commission on Women in the Profession

Member, James S. Bowman American Inn of Court

Co-Vice Chair of the Pennsylvania Bar Association Commission on Women in the Profession

Board Member, Central PA Association of Female Executives; co-chair of the Elegant Progressions Sponsorship Committee

Member, Junior League of Harrisburg

Nicole "Niki" Williams is a financial advisor with the Executive Planning Group (EPG). As a junior partner with EPG, Niki specializes in the physicians and women's market both as individuals and their businesses. She assist her clients in building and protecting wealth via capital accumulation and wealth management, risk management, retirement strategies and business planning. With in the firm, she has received many awards to include most improved and disability income leader.

Niki has established a two prong approach to marketing to physicians and women:

Created an alliance with a regional law firm Rhoads & Sinon to create a multi-disciplinary approach to marketing to the Women in Central PA
Created an alliance with Hershey Medical Center to assist young residents & fellows with financial strategies

Niki is also active in the community. She is a current board member of Concertante, Past Board Member and current member of Central Pa's Association of Female Executives, Ambassador to Team PA, Pa Project Oscar - Trendsetter, Harrisburg Young Professional Member, Past chair of program committee Women on The Move, Mentor program for Harrisburg Science & Technology University.

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You will learn how the rainmakers act, and learn practical steps you can take to add new business with your allies...in this transcription of the Best Practices web seminar.

To purchase: Click here.