A
NEW Web Seminar from
SAGE PDI/SAGE Law Marketing &
Law Marketing Portal |
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Thousands
of attorneys have attended these seminars this year...We
invite
you to gain these critical business development skills in our
next one. Don't let your office miss out!
How to land Golden Opportunities like the Best
do...
Web
Seminar:
How To Target and Land
A New Large Business Client
Thursday, March
29th, 2007; 1 PM -
2:30 PM Eastern time.
In this session, you
will learn the best practices in converting a major prospect
into a new client: how to
get in front of the decision-makers, what to say and do
when you meet, and how to beat the competition...practical
and proven methods for making the sale.
Learn what really works - how to put together
an organized and sustained pursuit of a client you desire,
and how to maximize your chances of landing the client. Now
be
sure you know how to answer these questions:
• What does successful pursuit
of a target client entail?
•
How do we target and define sources of a client’s point’s
of business “pain” that create opportunities
to serve them?
• How do we get in-front of the decision-makers at a big prospective
client?
• What do we say and do if we get this initial meeting?
• How do we interest them in giving us an opportunity to do work?
• How do we distinguish ourselves from other firms that they
are currently working with?
• How do we leapfrog from an engagement or two into a broader
and deeper working relationship?
Why this seminar? We find
that most professionals don’t know how to proactively,
consistently and continually pursue a relationship with a target
client. Worse yet, they waste opportunities and
time by pursuing RFPs or other forms of “begging” just
to get a chance to show off their capabilities. And, even
if
they
do get a chance to get in front of their ideal prospect, they
often blow the opportunity by selling the client based on
their firm’s
depth of experience and capabilities.
What's wrong with this picture? In this
seminar, we show you what to avoid, and most importantly
we show you how to succeed. You can start today to crack even
more prospective
new business accounts.
Because, fortunately, there are a set
of tried and
true best practices available to you and your firm – methods
that work because they respond to what
clients
want
and how they
look
at the firms proposing
to them.
Taught by marketing experts Larry Bodine
and Michael G. Cummings, attendees of this LIVE Web
conference will learn what the best know about winning new
clients. For more information about the presenters, see below.
 Click
Here to
see the specific topics covered or to register for
this key skill-building seminar. Any
number can attend in one room.
Who should attend:
- All attorneys aiming to become top producers
- New partners
or associates looking to prepare themselves for golden
opportunities
- Firm leaders, practice groups and office members
whose success is dependent on the sales and closing
productivity
of their team
Are
You Committed To Making the Most of Your Opportunities
in 2007?
Many attorneys can talk a good game – but
making real changes in your acumen requires
time, work and
the know-how about what to do RIGHT.
With the insights and focus you gain from this seminar you
too can begin to see long-lasting money-making results:
* Landing, high profit clients
* Selling rewarding and interesting work
* Saving precious time and golden opportunities
* Improving overall client relationships for referrals and add-on work
Prepare yourself! Take your next
step forward with...
Our Best Practices Web
Seminar, Thursday, March
29th, 2007;
1 PM - 2:30 PM Eastern time. Gather
with others in your office...any number can attend in
the room where you connect to the site and the call — at
the same low price.
To register: Click the Button to register online
by credit card; or register by mail with check in advance
using this Order Form (PDF);
or call us at 1-630-572-4798.
Want to see excerpts
from a similar web seminar? Just click here.
Responses to our other web seminars
for attorneys:
"It was a great seminar,
with many important things to think about, presented in an engaging
way." - David Southern, Gardner Carton & Douglas
"...a fantastic seminar.
I have had extremely positive feedback from a number of our
lawyers including our Managing Partner...We expect to follow
up with SAGE for another seminar."
- Multiple-office Law Firm
"I
wanted to let you know that I thought last week's webinar was
extremely well-done and well-received by the attorneys in my
Firm. The 20 attorneys in attendance said that they found the
information useful and "use-able". In fact, we are
planning a follow-up seminar next week to review some of the
points you covered and to start critiquing peoples' 30-second
commercials. I've also had requests to meet with folks one-on-one
to help them develop a plan to begin to implement some of the
ideas you discussed. For us, that's real progress.
- Marketing Director, Washington DC Law Firm
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