|
|
A
NEW Web Seminar from
SAGE PDI/SAGE Law Marketing &
Law Marketing Portal |
|
Thousands
of Attorneys have attended these seminars already...We invite
you to gain these critical insights and business development
skills in our next one. Don't let your office miss out!
The Second in Our Women
Attorney Marketing Mentor Series of Web seminars...
Thursday, May 11th, 2006. For details, or to
register, see below.
Rainmaking
for Women Attorneys —
Getting The New Business You Need to Succeed in the Legal Profession
(Associates, Senior Associates & New Partners)
This web seminar focuses
on the specific challenges that women attorneys face in building
their legal business. Two accomplished women rainmakers disclose
what women are doing now in marketing and selling to advance
their legal careers. They will give you specific how-to tips
and practical advice that you can use to grow your practice
and build your professional reputation in 2006...
In her groundbreaking and
fact-filled book, Ending The Gauntlet: Removing
The Barriers To Woman’s Success In the Law,
Attorney Lauren Rikleen advises women attorneys to fully embrace
rainmaking and entrepreneurship as essential to their future
success. Why?
Excelling at business development
lets you remove the barriers to your success. If you become
a rainmaker, you can chose the type of clients you work with;
do the kind of legal work you enjoy; gain more control over
your time and schedule; win the respect of your firm; and get
your fair share of rewards and recognition.
If you don’t build
your rainmaking skills and entrepreneurial mindset, then you
may continue to face all the barriers and instabilities of the
profession…including dependence on other attorneys for
assignments and opportunities; exclusion from potential business
and male-dominated networks; and working on clients and matters
dumped on you by others.
The bad news is that the
institutional and professional barriers are not going away any
time soon. But the good news is that you can gain control of
your success. These barriers don’t have to hold you back.
Rainmaking is simply a
skill, honed by daily habit and entrepreneurial mindset. Anybody
who is motivated, dedicated and action-oriented can learn how
to market, network, sell and manage relationships. Simply put,
if you take the same actions as experienced women rainmakers,
then you too can start to produce the same results and enjoy
similar career benefits.
Join our two speakers for
this important web seminar. Both are respected, rainmaking attorneys,
acknowledged as superb business generators by their firms and
peers. They will share with you their practice building experience
and expertise. And provide pragmatic, effective and proven best
practices for you to emulate. They are:
• Lisa A. Landy,
successful shareholder at Akerman Senterfitt in Miami. She
has built a practice in corporate and international work,
with industry expertise in aviation, banking and financial
institutions.
• Marta A. Stein,
accomplished partner at McGuire Woods in Chicago. She has
developed her practice in the commercial litigation and corporate
counseling arenas, representing financial institutions, corporations,
partnerships and entrepreneurs.
The session will be led by Elizabeth
Anne "Betiayn" Tursi, of Tursi Law Marketing
Management and Editor-in-Chief of Marketing The
Law Firm. A long-time law firm advisor and advocate
for women in law, she has devoted her efforts to organizations
that support and promote women's initiatives.
Click
here for more information about the participants...
Topics to be covered
include:
• Why rainmaking is imperative
for women attorneys
• Finding your personal marketing mission and setting
the right goals
• The best ways to market your practice specialty
• How to target and work the right organizations for
new business
• Strategies to build a strong network and alliances
with other professionals, particularly women
• How to market yourself inside your own firm
• How to become comfortable and adept in the selling
process
Prepare yourself! Take your next
step forward to building a practice with...
Our Best Practices Web
Seminar, Thursday, May 11th, 2006;
1 PM - 2:30 PM Eastern time. Gather with
others in your office...any number can attend
in the room where you connect to the site and the call —
at the same low price.
To register: Click the Button to register online
by credit card; or register by mail with check in advance
using this Order Form (PDF);
or call us at 1-630-572-4798. Click
here for details.
Want to see excerpts from a similar web seminar?
Just click here.
Responses to our other web seminars
for Associates:
"It was a great seminar,
with many important things to think about, presented in an engaging
way." - David Southern, Gardner Carton & Douglas
"...a fantastic seminar.
I have had extremely positive feedback from a number of our
lawyers including our Managing Partner...We expect to follow
up with SAGE for another seminar."
- Multiple-office Law Firm
"I
wanted to let you know that I thought last week's webinar was
extremely well-done and well-received by the attorneys in my
Firm. The 20 associates in attendance said that they found the
information useful and "use-able". In fact, we are
planning a follow-up seminar next week to review some of the
points you covered and to start critiquing peoples' 30-second
commercials. I've also had requests to meet with folks one-on-one
to help them develop a plan to begin to implement some of the
ideas you discussed. For us, that's real progress.
- Marketing Director, Washington DC Law Firm
|
| Rainmaking
for Women Attorneys —
Getting The New Business You Need to Succeed
in the Legal Profession
Presented by Two Accomplished Women Lawyers
and moderated by a Leading Advocate for Women in the Law...
Lisa
A. Landy
|
Shareholder
Akerman Senterfitt
She has built a practice
in corporate and international work, with industry expertise
in aviation, banking and financial institutions.
Click here for more...
|
Partner
McGuire Woods
She has developed her
practice in the commercial litigation and corporate counseling
arenas, representing financial institutions, corporations,
partnerships and entrepreneurs.
Click
here for more...
|
Marta
A. Stein
|
Elizabeth
Anne
"Betiayn" Tursi |
(Moderator)
Tursi
Law Marketing Management
Editor-in-Chief of
Marketing The Law Firm; long-time
law firm advisor and advocate for women in law.
Click here for more...
|
Marketing
and selling is a skill that you can learn — and, most importantly,
it is an essential skill you MUST learn to be a success in the legal
profession. One of the best ways to learn these skills is to find
the people who are already producing the results that you desire
— and put a plan in place to apply the same successful methods
yourself. See what other women are doing to market, sell, build
their personal reputation and create their niche. By reviewing real,
live case examples you will see what is possible and be motivated
to achieve similar results.
Even
as a younger attorney, your marketing and selling skills can set
you apart. So, attend this seminar, see how other associates are
excelling at marketing and selling. Start to develop your skills
and
plan to make 2006 a breakthrough
year for you.
Don’t be fooled. Doing high
quality, technically superb legal work is only a start. To build
a top notch practice for yourself requires even more:
getting mentored and coached by rainmaking partners; motivating
your colleagues to find opportunities for you; inspiring clients
to deliver introductions for you; and recruiting the right professional
allies to build your reputation through word-of-mouth marketing.
Sadly,
many attorneys believe they can "wait" to build these
skills. Our strong advice is to build these skills NOW —
so that you are poised to become a top-producing partner —
and be well positioned for long term success.
Invest in The Skills
You Need to Succeed in the Legal Profession
Web
seminars are a highly effective and cost-saving way to gain
the full benefits of our years of experience...and the lessons
of the top client relationship managers.
What
is a web seminar? The format allows you to remotely attend
a seminar without spending the extra time and costs associated
with a live, in-person presentation. You simply connect to a website
to both view the slides and listen to the presentation over a
group conference call. The advantages for you:
- Economical
- The seminars cost a fraction of what you would pay for similar
training at an open forum. Also, any
number of people can attend in the room where
you connect to the site and the call — at the same low
price. So the format is perfect for a team or group of co-workers.
- Time-saving
- You can attend no matter where you are, with no commuting
or down-time. For most people, it's lunch.
- Reviewable
- You receive all the slides of the session. If you miss a session,
you can take it again at another time.
|
The session is designed to be direct and to-the-point, giving attendees
an abundance of proven, practical ideas and suggestions for making
career breakthroughs in 2006.
|
PRESENTED BY:
SAGE Professional Development Institute (SAGE PDI, Inc.)
& Law Marketing Portal
FEATURED SPEAKERS:
Two successful rainmakers — Lisa A. Landy,
Akerman Senterfitt in Miami, & Marta A. Stein,
McGuire Woods in Chicago. Moderated by Elizabeth Anne
"Betiayn" Tursi, Editor-in-Chief of Marketing
The Law Firm.
DATE:
Thursday,
May 11th 2005,
1 PM - 2:30 PM Eastern time
LOCATION:
At your office, on the Web
TO REGISTER:
Click the button to register online via credit card;
or register by mail with check in advance using this
Order Form (PDF);
or call us at
1-630-572-4798.
COST:
$300
per connection
Gather with others in
your office...any number can attend
in the room where you connect to the site and the call —
at the same low price.
Don't
Miss Out.
Register today! |
Rainmaking for Women
Attorneys —
Getting The New Business You Need to Succeed in the Legal Profession
will Cover:
1. Why rainmaking is imperative
for women attorneys
2. Finding your personal
marketing mission and setting the right kind of goals
3. How to best market your
practice specialty
4. How to target and work
the right kind of organizations for business
5. Strategies to build a
strong network and alliances with other women professionals
6. How to market yourself
inside your own firms
7. How to become comfortable
and adept in the selling process
8. Turning your clients into
your sales force
Registration
fee includes:
one telephone connection,
one internet connection,
one set of handout materials and unlimited participant attendance
at your site.
Registrants
are free to make unlimited copies of the handout materials for
their own internal use.
|
Want to see excerpts from
an earlier web seminar?
|
Sample
our Web seminars with these Excerpts
from a previous session!
Click the Picture
to see the Excerpt...
(Requires Macromedia Flash Player)
|
What is Your Personal Brand?
Biggest Mistakes in Building Your
Reputation
Building Your Reputation through
Organizations
|
About
the Speakers:
|
Lisa
A. Landy
Shareholder, Akerman Senterfitt
Practice Areas
Corporate, International
Industry Experience
Aviation, Banking and Financial Institutions
Recognition
• AV rated by Martindale-Hubbell
• Recipient, World Trade Center Miami International Women's
Day Award, 2004
• Recipient, Women in International Trade/Miami Vision Award,
2004
• Recipient, Organization of Women in International Trade
Leadership Award, 1999
• Recipient, Women in International Trade/Miami Leadership
Award, 1998
• 101 Women to Watch, Miami Metro Magazine, May 2001
• Who's Who 2001 in International Business in Miami and
South Florida
• Greater Miami Chamber of Commerce Women Business Leaders
Guide
• Who's Who in the World, 1998 - present
• Who's Who in American Law, 1996 - present
• Who's Who in American Women, 1997 to present
• Who's Who in America, 1998 - present
Notable Client Work
• Negotiated finance of roll up of computer equipment suppliers
in nine countries in Latin America.
• Structured joint venture acquisition of hotel and recreational
facilities for Brazilian ventures.
• Structured launch of branches in Southern Cone for cellular
telephone and equipment re-seller.
• Negotiated acquisition of major Mexican electronics' supplier.
• Purchase, sale, lease and finance of commercial aircraft
in numerous international transactions.
• Represented Chilean company in launch of radio wave location
services in U.S.
Published Work and Lectures
• 10 Practical Steps to Protecting Your Company's Intellectual
Property
• Legal Aspects of Doing Business in Latin America
• Author: "Autolatina Inter-American Law Review",
Spring 1991
• A Multinational Tells Brazilian Prices to Take a Hike
Bar Admissions
1988, Florida
Professional Memberships and Activity:
The Florida Bar
American Bar Association (Member, International Law Section)
Inter-American Bar Association (Assistant Secretary)
Organization of Women in International Trade (Chairman of the
Board)
Women in Technology International of South Florida (Director)
Education
1988: J.D., University of Miami School of Law, cum laude
1985: B.A., Brown University, Major: International Relations |
Marta
A. Stein
Partner, McGuire Woods
Ms. Stein concentrates her
practice in the commercial litigation and corporate counseling
arenas, representing financial institutions, corporations, partnerships
and entrepreneurs. Much of her focus has been on complex contractual
and business tort matters, including those involving asset acquisitions,
distribution agreements, restrictive covenants and the U.C.C.
She has been lead counsel
for cases pending in federal and the law and chancery divisions
of state courts across the country. Additionally, she has successfully
mediated and arbitrated numerous matters under court-ordered and
private ADR processes, including those under the large, complex
commercial arbitration rules of the American Arbitration Association.
Ms. Stein's extensive litigation
experience has enhanced her transactional practice where she acts
as outside general counsel to clients, working closely with corporate
executives in the prevention and reduction of litigation.
She was voted an Illinois
Super Lawyer (top 5 percent of attorneys) in 2005, in the area
of business litigation. She is rated AV (highest ranking) by Martindale-Hubbell.
She has also been named as part of the Leading Lawyers Network
for Business Litigation for 2005-2006.
Representative Matters
• Obtained/defeated temporary restraining orders and preliminary
injunctions relating to covenants not to compete, non-solicitation
agreements and violations of trade secret and proprietary information
provisions.
• Defended/prosecuted claims related to stock purchase agreements,
mergers and acquisitions, and commercial real estate.
• Defended/prosecuted claims under the National Automated
Clearing House Association (NACHA) Rules and Regulations and U.C.C.
Articles 3, 4 and 4A, including matters relating to fraudulent
transfers, altered checks and fictitious payees.
• Defended/prosecuted cases, including class actions, involving
secured transactions, conversion of funds, loan documentation
and commercial leases.
• Defended officers and directors against shareholder claims
of removal and corporate dissolution.
• Defended/prosecuted claims relating to fiduciary duties
of trustees, administrators, partners and officers.
• Drafted and analyzed a wide variety of contracts for clients
in the wholesale industry, including distribution and subcontractor
agreements.
• Drafted/negotiated employment, service and supply agreements,
and handled litigation relating to the same.
Representative Banking Cases
• Security First Network Bank v. C.A.P.S. et, al., 2003
WL 22299011 (N.D. Ill 2003.) Prevailed on summary judgment in
a case of first impression in Illinois regarding the representations
and warranties among participating member banks under the National
Automated Clearing House Association Rules and Regulations.
• Richard Pendleton & Marcia Doering v. LaSalle National
Bank, et al., 2003 WL 24231229 N.D.Ill.,2003. Won motions for
partial and then final summary judgment including one after remand
from 7th Circuit in case defending claims of negligence, conversion
and breaches of fiduciary duties in bank’s role as guardian,
administrator and trustee.
• CL Enterprises v. Fifth Third Bank, Case No. 04 L 002604.
Prevailed on motion to dismiss with prejudice a claim of a bank’s
improper payment of a series of checks over forged endorsements
as a part of a mortgage flipping scheme.
Firm Management
• Chair, McGuireWoods Women's Leadership Forum
• Member, McGuireWoods Strategic Planning Committee
• Member, Chicago Department Leaders Committee
Honors
• Rated AV, Martindale-Hubbell (Highest Ranking)
• Awarded Membership, Leading Lawyers Network, Business
Litigation, 2005-2006
• Voted an Illinois Super Lawyer (top 5 percent of attorneys),
Business Litigation, 2005
Previous Experience
• Partner, Ross & Hardies, Chicago, Illinois
Professional Affiliations
• National Association of Women Business Owners
• American Bar Association, Business Law and Litigation
Divisions
Civic Affiliations
• Committee Chair and Sponsor, Daniel Heumann Fund for Spinal
Cord Research and the Christopher Reeve Paralysis Foundation
|
| Elizabeth
Anne "Betiayn" Tursi,
Moderator
Tursi Law Marketing Management
Marketing The Law Firm, Editor-in-Chief
Ms. Tursi is an associate member of the Law Practice Management
Section of the American Bar Association. As an advocate for
women in law, Ms. Tursi has devoted her efforts to organizations
that support and promote women’s initiatives. Ms. Tursi
has been characterized as “the guardian angel” to
women in the legal profession. She is a past member of the Executive
Committee of the ABA Law Practice Management Section Women Rainmakers
and was a member of the Women Rainmakers Compensation Task Force.
In 1997 Ms. Tursi was awarded the ABA Law Practice Management
Section “Golden Hammer Award” which recognizes individuals
in the legal profession who have been instrumental in helping
women in law attain their goals and break the glass ceiling.
In 1999 Ms. Tursi was appointed as the marketing industry liaison
to the ABA Commission on Women in the Profession. She is the
first person appointed to the Commission who is not an attorney.
Ms. Tursi is frequently quoted and is
a sought-after speaker and published author on subjects focusing
on strategic planning, marketing, client relationship management,
public relations, attorney retention, law firm leadership and
women in law issues. Some of her career highlights focusing
on women in law include:
• featured speaker at the 1995
Annual and 1996 Midyear Meetings of the American Bar Association
Law Practice Management Section Women Rainmakers. The program
entitled “Realistic Approaches to Winning and Retaining
Clients” was repeated for the Business Section of the
ABA meeting in Nashville in March of that year.
• featured speaker at the 1996 National Women’s
Corporate Counsel Forum in Washington, D.C.
• featured speaker at the 1997 Glasser LegalWorks Fourth
Annual Women Advocate Program
• co-chair of the 2000 and 2001 National Summit of Women
in Law Firms in Washington, D.C. and Chair Emeritus of the
2001 National Summit In Los Angeles
• testifying at the 2003 hearings of the ABA Commission
on Women in the Profession held in New York City. Ms. Tursi’s
testimony focused on women in law firms attaining equity partnership
status.
• marketing advisor to the ABA Commission on Women in
the Profession Managing Partner/General Counsel Summit, May
2004, Plaza Hotel, New York City
• featured panelist at the July 2004 Northstar Women
in Law Firms conference. Ms. Tursi’s topic was “The
Myth and the Reality: Where Are We Today?”.
• creator and moderator of 2005 Law Journal Newsletter
Web Audio Division conference “Talk Radio Series on
Women in Law”.
Apart from her background in the legal
industry, Ms. Tursi has been a consultant to the fashion and
restaurant industries and has acted as a marketing advisor and
public relations consultant to several philanthropic organizations.
|
Back
to Top
You
will learn practical ways to build a practice and overcome the
challenges facing women attorneys today...with this Best Practices
web seminar.
To register: Click
here, or register by mail with check
in advance using this Order
Form (PDF), or call us at (630)
572-4798.
|
© 2006. SAGE PDI, Inc. |
