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A NEW Web Seminar from
SAGE PDI/SAGE Law Marketing &
Law Marketing Portal


Thousands of Attorneys attended this LIVE seminar...We invite you to gain these critical insights and put to work the practical ideas they learned. Don't miss out!

The CD recording of the complete broadcast. To order, click here.

The Second in Our Women Attorney Marketing Mentor Series of Web seminars.
The First Seminar for Women is Also Available; click here for more information.

Rainmaking for Women Attorneys —
Getting The New Business You Need to Succeed in the Legal Profession
(Associates, Senior Associates & New Partners)

This recorded web seminar focuses on the specific challenges that women attorneys face in building their legal business. Two accomplished women rainmakers disclose what women are doing now in marketing and selling to advance their legal careers. They give you specific how-to tips and practical advice that you can use to grow your practice and build your professional reputation in 2006...

In her groundbreaking and fact-filled book, Ending The Gauntlet: Removing The Barriers To Woman’s Success In the Law, Attorney Lauren Rikleen advises women attorneys to fully embrace rainmaking and entrepreneurship as essential to their future success. Why?

Excelling at business development lets you remove the barriers to your success. If you become a rainmaker, you can chose the type of clients you work with; do the kind of legal work you enjoy; gain more control over your time and schedule; win the respect of your firm; and get your fair share of rewards and recognition.

If you don’t build your rainmaking skills and entrepreneurial mindset, then you may continue to face all the barriers and instabilities of the profession…including dependence on other attorneys for assignments and opportunities; exclusion from potential business and male-dominated networks; and working on clients and matters dumped on you by others.

The bad news is that the institutional and professional barriers are not going away any time soon. But the good news is that you can gain control of your success. These barriers don’t have to hold you back.

Rainmaking is simply a skill, honed by daily habit and entrepreneurial mindset. Anybody who is motivated, dedicated and action-oriented can learn how to market, network, sell and manage relationships. Simply put, if you take the same actions as experienced women rainmakers, then you too can start to produce the same results and enjoy similar career benefits.

Join our two speakers for this important seminar. Both are respected, rainmaking attorneys, acknowledged as superb business generators by their firms and peers. They share with you their practice building experience and expertise. And provide pragmatic, effective and proven best practices for you to emulate. They are:

• Lisa A. Landy, successful shareholder at Akerman Senterfitt in Miami. She has built a practice in corporate and international work, with industry expertise in aviation, banking and financial institutions.

• Marta A. Stein, accomplished partner at McGuire Woods in Chicago. She has developed her practice in the commercial litigation and corporate counseling arenas, representing financial institutions, corporations, partnerships and entrepreneurs.

The session is led by Elizabeth Anne "Betiayn" Tursi, of Tursi Law Marketing Management and Editor-in-Chief of Marketing The Law Firm. A long-time law firm advisor and advocate for women in law, she has devoted her efforts to organizations that support and promote women's initiatives.

Click here for more information about the participants...

Topics covered include:

• Why rainmaking is imperative for women attorneys
• Finding your personal marketing mission and setting the right goals
• The best ways to market your practice specialty
• How to target and work the right organizations for new business
• Strategies to build a strong network and alliances with other professionals, particularly women
• How to market yourself inside your own firm
• How to become comfortable and adept in the selling process

Prepare yourself! Take your next step forward to building a practice with this Best Practices Seminar, specifically on the issues facing women attorneys today.

Recorded LIVE on May 11th, 2006.
...and now available on CD for viewing at any time.

Want to see excerpts from a similar web seminar? Just click here.

For $250 (plus shipping & handling) you receive the complete recorded web seminar, and a copy of all the slides shown in the seminar. To pay via secure credit card transaction, just click the Buy Now Button.

Or pay with a check by mail using this Order Form (PDF).

Praise for our Web seminars:

"It was a great seminar, with many important things to think about, presented in an engaging way." - David Southern, Gardner Carton & Douglas

"...a fantastic seminar. I have had extremely positive feedback from a number of our lawyers including our Managing Partner...We expect to follow up with SAGE for another seminar." - Multiple-office Law Firm

"I wanted to let you know that I thought last week's webinar was extremely well-done and well-received by the attorneys in my Firm. The 20 associates in attendance said that they found the information useful and "use-able". In fact, we are planning a follow-up seminar next week to review some of the points you covered and to start critiquing peoples' 30-second commercials. I've also had requests to meet with folks one-on-one to help them develop a plan to begin to implement some of the ideas you discussed. For us, that's real progress. - Marketing Director, Washington DC Law Firm

Rainmaking for Women Attorneys —
Getting The New Business You Need to Succeed
in the Legal Profession
Presented by Two Accomplished Women Lawyers
and moderated by a Leading Advocate for Women in the Law...

Lisa A. Landy


Shareholder
Akerman Senterfitt


She has built a practice in corporate and international work, with industry expertise in aviation, banking and financial institutions.
Click here for more...


Partner
McGuire Woods

She has developed her practice in the commercial litigation and corporate counseling arenas, representing financial institutions, corporations, partnerships and entrepreneurs.
Click here for more...

Marta A. Stein

Elizabeth Anne
"Betiayn" Tursi

(Moderator)
 Tursi Law Marketing Management

Editor-in-Chief of Marketing The Law Firm; long-time law firm advisor and advocate for women in law.
Click here for more...

Marketing and selling is a skill that you can learn — and, most importantly, it is an essential skill you MUST learn to be a success in the legal profession. One of the best ways to learn these skills is to find the people who are already producing the results that you desire — and put a plan in place to apply the same successful methods yourself. See what other women are doing to market, sell, build their personal reputation and create their niche. By reviewing actual case examples you will see what is possible and be motivated to achieve similar results.

Even as a younger attorney, your marketing and selling skills can set you apart. So, attend this seminar, see how other associates are excelling at marketing and selling. Start to develop your skills and plan to make 2006 a breakthrough year for you.

Don’t be fooled. Doing high quality, technically superb legal work is only a start. To build a top notch practice for yourself requires even more: getting mentored and coached by rainmaking partners; motivating your colleagues to find opportunities for you; inspiring clients to deliver introductions for you; and recruiting the right professional allies to build your reputation through word-of-mouth marketing.

Sadly, many attorneys believe they can "wait" to build these skills. Our strong advice is to build these skills NOW — so that you are poised to become a top-producing partner — and be well positioned for long term success.

Invest in The Skills You Need to Succeed in the Legal Profession

Web seminars on CD are a highly effective and cost-saving way to gain the full benefits of the expertise from our speakers...and learn the lessons of the top rainmakers.

The format allows you to remotely attend a seminar without spending the extra time and costs associated with a live, in-person presentation. You simply put the CD in your computer and view it independently or, better yet, project it on a screen for a group of partners or associates. The advantages for you:

  • Economical - The seminars cost a fraction of what you would pay for similar training at an open forum. Also, any number of people can attend at the same time, or view the seminar when they want. So the format is perfect for a team or a group of co-workers and adding to your library.
  • Time-saving - You can attend no matter where you are, with no commuting or down-time.
  • Reviewable - You receive all the slides of the session and collateral materials. And you can review the CD seminar as many times as you wish.

The session is direct and to-the-point,
giving an abundance of proven, practical ideas and suggestions
for making career breakthroughs in 2006.

PRESENTED BY:
SAGE Professional Development Institute (SAGE PDI, Inc.) & Law Marketing Portal

FEATURED SPEAKERS:
Two successful rainmakers — Lisa A. Landy, Akerman Senterfitt in Miami, & Marta A. Stein, McGuire Woods in Chicago. Moderated by Elizabeth Anne "Betiayn" Tursi, Editor-in-Chief of Marketing The Law Firm.

DATE:
Recorded LIVE
May 11th 2005

LOCATION:
On your computer via CD

TO REGISTER:
Via credit card payment, just click the Buy Now Button.

Or pay with a check by mail using this Order Form (PDF).

COST: $250
(plus shipping & handling)

You get the complete seminar on CD plus a copy of the slides used.

Don't Short-Change your Success. Get a copy for yourself or your firm today!

Rainmaking for Women Attorneys —
Getting The New Business You Need to Succeed in the Legal Profession
Covers:

1. Why rainmaking is imperative for women attorneys

2. Finding your personal marketing mission and setting the right kind of goals

3. How to best market your practice specialty

4. How to target and work the right kind of organizations for business

5. Strategies to build a strong network and alliances with other women professionals

6. How to market yourself inside your own firms

7. How to become comfortable and adept in the selling process

8. Turning your clients into your sales force

Questions?: Write to us at mcummings@sageprofessional.com
or call 630-572-4798.

Want to see excerpts from an earlier web seminar?


Sample our Web seminars with these Excerpts from a previous session!

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What is Your Personal Brand?





Biggest Mistakes in Building Your Reputation

 


Building Your Reputation through Organizations

About the Speakers:

Lisa A. Landy
Shareholder, Akerman Senterfitt

Practice Areas
Corporate, International

Industry Experience
Aviation, Banking and Financial Institutions

Recognition
• AV rated by Martindale-Hubbell
• Recipient, World Trade Center Miami International Women's Day Award, 2004
• Recipient, Women in International Trade/Miami Vision Award, 2004
• Recipient, Organization of Women in International Trade Leadership Award, 1999
• Recipient, Women in International Trade/Miami Leadership Award, 1998
• 101 Women to Watch, Miami Metro Magazine, May 2001
• Who's Who 2001 in International Business in Miami and South Florida
• Greater Miami Chamber of Commerce Women Business Leaders Guide
• Who's Who in the World, 1998 - present
• Who's Who in American Law, 1996 - present
• Who's Who in American Women, 1997 to present
• Who's Who in America, 1998 - present

Notable Client Work
• Negotiated finance of roll up of computer equipment suppliers in nine countries in Latin America.
• Structured joint venture acquisition of hotel and recreational facilities for Brazilian ventures.
• Structured launch of branches in Southern Cone for cellular telephone and equipment re-seller.
• Negotiated acquisition of major Mexican electronics' supplier.
• Purchase, sale, lease and finance of commercial aircraft in numerous international transactions.
• Represented Chilean company in launch of radio wave location services in U.S.

Published Work and Lectures
• 10 Practical Steps to Protecting Your Company's Intellectual Property
• Legal Aspects of Doing Business in Latin America
• Author: "Autolatina Inter-American Law Review", Spring 1991
• A Multinational Tells Brazilian Prices to Take a Hike

Bar Admissions
1988, Florida

Professional Memberships and Activity:
The Florida Bar
American Bar Association (Member, International Law Section)
Inter-American Bar Association (Assistant Secretary)
Organization of Women in International Trade (Chairman of the Board)
Women in Technology International of South Florida (Director)

Education
1988: J.D., University of Miami School of Law, cum laude
1985: B.A., Brown University, Major: International Relations

Marta A. Stein
Partner, McGuire Woods

Ms. Stein concentrates her practice in the commercial litigation and corporate counseling arenas, representing financial institutions, corporations, partnerships and entrepreneurs. Much of her focus has been on complex contractual and business tort matters, including those involving asset acquisitions, distribution agreements, restrictive covenants and the U.C.C.

She has been lead counsel for cases pending in federal and the law and chancery divisions of state courts across the country. Additionally, she has successfully mediated and arbitrated numerous matters under court-ordered and private ADR processes, including those under the large, complex commercial arbitration rules of the American Arbitration Association.

Ms. Stein's extensive litigation experience has enhanced her transactional practice where she acts as outside general counsel to clients, working closely with corporate executives in the prevention and reduction of litigation.

She was voted an Illinois Super Lawyer (top 5 percent of attorneys) in 2005, in the area of business litigation. She is rated AV (highest ranking) by Martindale-Hubbell. She has also been named as part of the Leading Lawyers Network for Business Litigation for 2005-2006.

Representative Matters
• Obtained/defeated temporary restraining orders and preliminary injunctions relating to covenants not to compete, non-solicitation agreements and violations of trade secret and proprietary information provisions.
• Defended/prosecuted claims related to stock purchase agreements, mergers and acquisitions, and commercial real estate.
• Defended/prosecuted claims under the National Automated Clearing House Association (NACHA) Rules and Regulations and U.C.C. Articles 3, 4 and 4A, including matters relating to fraudulent transfers, altered checks and fictitious payees.
• Defended/prosecuted cases, including class actions, involving secured transactions, conversion of funds, loan documentation and commercial leases.
• Defended officers and directors against shareholder claims of removal and corporate dissolution.
• Defended/prosecuted claims relating to fiduciary duties of trustees, administrators, partners and officers.
• Drafted and analyzed a wide variety of contracts for clients in the wholesale industry, including distribution and subcontractor agreements.
• Drafted/negotiated employment, service and supply agreements, and handled litigation relating to the same.
Representative Banking Cases
• Security First Network Bank v. C.A.P.S. et, al., 2003 WL 22299011 (N.D. Ill 2003.) Prevailed on summary judgment in a case of first impression in Illinois regarding the representations and warranties among participating member banks under the National Automated Clearing House Association Rules and Regulations.
• Richard Pendleton & Marcia Doering v. LaSalle National Bank, et al., 2003 WL 24231229 N.D.Ill.,2003. Won motions for partial and then final summary judgment including one after remand from 7th Circuit in case defending claims of negligence, conversion and breaches of fiduciary duties in bank’s role as guardian, administrator and trustee.
• CL Enterprises v. Fifth Third Bank, Case No. 04 L 002604. Prevailed on motion to dismiss with prejudice a claim of a bank’s improper payment of a series of checks over forged endorsements as a part of a mortgage flipping scheme.

Firm Management
• Chair, McGuireWoods Women's Leadership Forum
• Member, McGuireWoods Strategic Planning Committee
• Member, Chicago Department Leaders Committee

Honors
• Rated AV, Martindale-Hubbell (Highest Ranking)
• Awarded Membership, Leading Lawyers Network, Business Litigation, 2005-2006
• Voted an Illinois Super Lawyer (top 5 percent of attorneys), Business Litigation, 2005

Previous Experience
• Partner, Ross & Hardies, Chicago, Illinois

Professional Affiliations
• National Association of Women Business Owners
• American Bar Association, Business Law and Litigation Divisions

Civic Affiliations
• Committee Chair and Sponsor, Daniel Heumann Fund for Spinal Cord Research and the Christopher Reeve Paralysis Foundation

Elizabeth Anne "Betiayn" Tursi, Moderator
Tursi Law Marketing Management
Marketing The Law Firm, Editor-in-Chief

Ms. Tursi is an associate member of the Law Practice Management Section of the American Bar Association. As an advocate for women in law, Ms. Tursi has devoted her efforts to organizations that support and promote women’s initiatives. Ms. Tursi has been characterized as “the guardian angel” to women in the legal profession. She is a past member of the Executive Committee of the ABA Law Practice Management Section Women Rainmakers and was a member of the Women Rainmakers Compensation Task Force. In 1997 Ms. Tursi was awarded the ABA Law Practice Management Section “Golden Hammer Award” which recognizes individuals in the legal profession who have been instrumental in helping women in law attain their goals and break the glass ceiling. In 1999 Ms. Tursi was appointed as the marketing industry liaison to the ABA Commission on Women in the Profession. She is the first person appointed to the Commission who is not an attorney.

Ms. Tursi is frequently quoted and is a sought-after speaker and published author on subjects focusing on strategic planning, marketing, client relationship management, public relations, attorney retention, law firm leadership and women in law issues. Some of her career highlights focusing on women in law include:

• featured speaker at the 1995 Annual and 1996 Midyear Meetings of the American Bar Association Law Practice Management Section Women Rainmakers. The program entitled “Realistic Approaches to Winning and Retaining Clients” was repeated for the Business Section of the ABA meeting in Nashville in March of that year.
• featured speaker at the 1996 National Women’s Corporate Counsel Forum in Washington, D.C.
• featured speaker at the 1997 Glasser LegalWorks Fourth Annual Women Advocate Program
• co-chair of the 2000 and 2001 National Summit of Women in Law Firms in Washington, D.C. and Chair Emeritus of the 2001 National Summit In Los Angeles
• testifying at the 2003 hearings of the ABA Commission on Women in the Profession held in New York City. Ms. Tursi’s testimony focused on women in law firms attaining equity partnership status.
• marketing advisor to the ABA Commission on Women in the Profession Managing Partner/General Counsel Summit, May 2004, Plaza Hotel, New York City
• featured panelist at the July 2004 Northstar Women in Law Firms conference. Ms. Tursi’s topic was “The Myth and the Reality: Where Are We Today?”.
• creator and moderator of 2005 Law Journal Newsletter Web Audio Division conference “Talk Radio Series on Women in Law”.

Apart from her background in the legal industry, Ms. Tursi has been a consultant to the fashion and restaurant industries and has acted as a marketing advisor and public relations consultant to several philanthropic organizations.

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You will learn effective ways to build a practice and overcome the challenges facing women attorneys today...with this Best Practices web seminar.

To purchase the CD via credit card click here, or use this Order Form (PDF) to order with a check.

© 2006. SAGE PDI, Inc.