How Does an Associate Build the Business Development Skills You Need to Succeed?

Even as a younger attorney, it is evident. To succeed in the legal profession, you have to be able to bring in the work. You have to be able to market and sell business.

But how do you build these skills? You didn't get them in school. What should you be doing as an associate or senior associate to prepare yourself to grow your own practice? What should you be doing today to stand out? What should you be doing now to position yourself for future promotions and success?

Don’t be unprepared. Without a plan for becoming a rainmaker and commitment to building your skills, it won't happen. Independent marketing experts Michael Cummings of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing) and Larry Bodine, Editor of Professional Marketing magazine, present a LIVE Web Seminar on how to become a rainmaker and enjoy the benefits that of being one.

Attendees at this live Web broadcast will get honest advice from two independent experts. Building your practice will be your responsibility...not the firm's or its partners. There are no magic bullets like advertising or public relations. Instead, learn the practical, proven and enduring lessons of the best business generators — regardless of their profession. Tools and technology can't take the place of being a true entrepreneur. Put your success under your own control.

Sadly, many young attorneys believe they can "wait" to build these skills until they become a partner. Our strong advice is to build these skills NOW — so that you are poised to be a RAINMAKING partner — and be well positioned for long term success.

Invest in The Skills You Need to Succeed in the Legal Profession

Web seminars are a highly effective and cost-saving way to gain the full benefits of our years of experience...and the lessons of the top rainmakers.

What is a web-seminar? The format allows you to remotely attend a seminar without spending the extra time and costs associated with a live, in-person presentation. You simply connect to a website to both view the slides and listen to the presentation over a group conference call. The advantages for you:

• Economical - The seminars cost a fraction of what you would pay for similar training at an open forum. Also, any number of people can attend in the room where you connect to the site and the call — at the same low price. So the format is perfect for a team or group of co-workers.
• Time-saving - You can attend no matter where you are, with no commuting or down-time. For most people, it's lunch.
• Reviewable - You receive all the slides of the session. If you miss a session, you can take it again at another time.

PRESENTED BY:
SAGE Professional Development Institute (SAGE PDI, Inc.) & Law Marketing Portal

SPEAKERS:
Michael Cummings and Larry Bodine

DATE:
Friday, September 23, 2005
1 PM - 02:30 PM Eastern time

LOCATION:
At your office, on the Web

TO REGISTER:
Click the button to register online via credit card, or call us at 1-630-572-4798.

Participants will learn the 10 Simple Rules of Building Your Professional Network:

Rule 1: How to See The World Through The Eyes Of Your Client

Rule 2: You Are In The Relationship Business

Rule 3: How to Market & Sell As If You Were A Business Doctor

Rule 4: You Are An Entrepreneur & Not An Attorney

Rule 5: Focus On Your Ideal Relationships

Rule 6: Develop Your 30 Second Commercial

Rule 7: Seeking Introductions and Not Referrals

Rule 8: How to Turn Your Clients or Contacts Into Your Sales Force

Rule 9: Seeking Allies, Not Referral Sources

Rule 10: How to Network With A Purpose

Included with your Registration:

Complete set of slides used in the web seminar PLUS other reading material, including the following articles:

• FREE Chapter from the best selling guide to Networking: Best Practices in Building Your Personal Network - for Attorneys
• "The 6 Biggest Mistakes That Law Firms Make in Managing Client Relationships" by Michael Cummings
• "Avoiding the 8 Cardinal Sins of Personal Marketing" by Michael Cummings
• "The Ten Dumbest Marketing Mistakes Professional Firms Make" by Larry Bodine
• "Building Loyal And Long-Lasting Client Relationships With Corporate Clients" by Larry Bodine
• "Ten Marketing Tips for Solo Practitioners" by Larry Bodine
• "Delivering an Elevator Pitch — Pushing the Right Buttons"
• "The Person With the Relationship Wins the Business"
• "Never Eat Lunch Alone Again"

Don't Miss Out.
Register today!

Cost:
$250 per connection

Call:
(630) 572-4798

Or click here to register online:

Registration fee includes:
one telephone connection,
one internet connection,
one set of handout materials and unlimited participant attendance at your site.

Registrants are free to make unlimited copies of the handout materials for their own internal use.

Sample our Web-seminars with these Excerpts from a previous session!

Click the Picture to see the Excerpt...

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Larry Bodine is the Executive Editor of Professional Marketing magazine, the North American publication for marketing in the law, accounting and management consulting professions.

Since 2000 Larry has also been a strategic marketing consultant. He advises professional firms and businesses across the country on marketing strategy, individual sales plans and Web sites. Typical assignments include developing a firmwide marketing strategy, meeting with partners to compose individual marketing plans and using technology to market a law firm.

He is the former Director of Communications of Sidley, Austin Brown & Wood, where he served for eight years. He also has 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal, the National Law Journal, Lawyers Alert (renamed Lawyers Weekly) and other news publications.

Larry practiced law in Madison, Wisconsin and is a cum laude graduate of both Seton Hall University (J.D., 1981) and Amherst College (B.A., 1972).

Michael G. Cummings is the managing principal of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing), based in St. Charles, IL. He has been a marketing strategy and business development consultant for over 20 years. Michael is co-author of a new book (2004) with Allan Boress – The Best Practices of Legal Marketing.

Prior to establishing SAGE, Michael was a partner at Mercer Management Consulting - a leading business design consulting firm. At Mercer, he was responsible for new business development, managing client relationships and delivering business design engagements in the communications, information and industrial industries

He was an account leader of Mercer’s top account: IBM. Using his account planning, relationship management and selling skills, Michael helped Mercer to create over 300 senior executive relationships and a sustained base of business. He also led account teams aimed at expanding relationships with Motorola, Siemens and NCR.

Early in his career, Michael was a member of the team that established the marketing function at Andersen Worldwide (Arthur Andersen & Accenture).

You will learn everything you need to know about building the business development skills you need NOW and in the future...with the Best Practices of the top rainmakers.

To register: Click here, or call us at (630) 572-4798.