How Does an Associate Build the Business Development Skills You Need to Succeed?

Even as a younger attorney, it is evident. To succeed in the legal profession, you have to be able to bring in the work. You have to be able to market and sell business.

But how do you build these skills? You didn't get them in school. What should you be doing as an associate or senior associate to prepare yourself to grow your own practice? What should you be doing today to stand out? What should you be doing now to position yourself for future promotions and success?

Don’t be unprepared. Without a plan for becoming a rainmaker and commitment to building your skills, it won't happen. The CD features independent marketing experts Michael Cummings of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing) and Larry Bodine, Editor of Professional Marketing magazine, in their LIVE Web Seminar on how to become a rainmaker and enjoy the benefits that of being one.

With this seminar, associates get honest advice from two independent experts. Building your practice will be your responsibility...not the firm's or its partners. There are no magic bullets like advertising or public relations. Instead, learn the practical, proven and enduring lessons of the best business generators — regardless of their profession. Tools and technology can't take the place of being a true entrepreneur. Put your success under your own control.

Sadly, many young attorneys believe they can "wait" to build these skills until they become a partner. Our strong advice is to build these skills NOW — so that you are poised to be a RAINMAKING partner — and be well positioned for long term success.

Invest in The Skills You Need to Succeed in the Legal Profession

Web seminars are a highly effective and cost-saving way to gain the full benefits of our years of experience...and the lessons of the top rainmakers.

What is a web-seminar? The format allows you to remotely attend a seminar without spending the extra time and costs associated with a live, in-person presentation. You simply put the CD in your computer and view it independently or, better yet, project it on a screen for a group of associates. The advantages for you:

• Economical - The seminars cost a fraction of what you would pay for similar training at an open forum. Also, any number of people can attend at the same time, or view the seminar when they can. So the format is perfect for a team or group of co-workers or adding to your library.
• Time-saving - You can attend no matter where you are, with no commuting or down-time.
• Reviewable - You receive all the slides of the session and collateral materials. And you can review the CD seminar as many times as you wish.

PRESENTED BY:
SAGE PDI, Inc. & Law Marketing Portal

SPEAKERS:
Michael Cummings and Larry Bodine

DATE:
Recorded LIVE Friday, September 23, 2005

LOCATION:
On your computer via CD

PLUS for a limited time only, you will also receive a copy of our top-selling 200+ page book detailing the best practices for attorneys to build a personal network, the foundation of a flourishing practice ($97 value).

TO PURCHASE:
Via credit card payment, just click the Buy Now Button.

Or pay with a check by mail using this Order Form (PDF).

Participants will learn the 10 Simple Rules of Building Your Professional Network:

Rule 1: How to See The World Through The Eyes Of Your Client

Rule 2: You Are In The Relationship Business

Rule 3: How to Market & Sell As If You Were A Business Doctor

Rule 4: You Are An Entrepreneur & Not An Attorney

Rule 5: Focus On Your Ideal Relationships

Rule 6: Develop Your 30 Second Commercial

Rule 7: Seeking Introductions and Not Referrals

Rule 8: How to Turn Your Clients or Contacts Into Your Sales Force

Rule 9: Seeking Allies, Not Referral Sources

Rule 10: How to Network With A Purpose

Included with your Purchase:

Complete set of slides used in the web seminar PLUS

• Complete copy of our best-selling book for lawyers: Best Practices in Building Your Personal Network - for Attorneys ($97 value)

PLUS other useful insights, including:

• Associate Marketing Mentor blog: "Helping Associates Become Rainmakers, Partners and Entrepreneurs"
• New Survey:
  "Business Development Now an Essential Skill for Law Firm Associates"
• Marketing Tool:
  Associate Marketing Checklist #1

Don't Miss Out.
Purchase the seminar today!

Cost:
$275 plus shipping & handling

To obtain the recorded webseminar via credit card payment, just click the Buy Now Button.

Or pay with a check by mail using this Order Form (PDF).

You get:
CD with complete web-seminar; complete book on building personal networks; and electronic copy of handout materials.

Registrants are free to make unlimited copies of the handout materials for their own internal use.

Questions?: Write mcummings@sageprofessional.com or call 630-572-4798.

Sample our Web-seminars with these Excerpts from a previous session!

Click the Picture to see the Excerpt...

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Larry Bodine is the Executive Editor of Professional Marketing magazine, the North American publication for marketing in the law, accounting and management consulting professions.

Since 2000 Larry has also been a strategic marketing consultant. He advises professional firms and businesses across the country on marketing strategy, individual sales plans and Web sites. Typical assignments include developing a firmwide marketing strategy, meeting with partners to compose individual marketing plans and using technology to market a law firm.

He is the former Director of Communications of Sidley, Austin Brown & Wood, where he served for eight years. He also has 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal, the National Law Journal, Lawyers Alert (renamed Lawyers Weekly) and other news publications.

Larry practiced law in Madison, Wisconsin and is a cum laude graduate of both Seton Hall University (J.D., 1981) and Amherst College (B.A., 1972).

Michael G. Cummings is the managing principal of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing), based in St. Charles, IL. He has been a marketing strategy and business development consultant for over 20 years. Michael is co-author of a new book (2004) with Allan Boress – The Best Practices of Legal Marketing.

Prior to establishing SAGE, Michael was a partner at Mercer Management Consulting - a leading business design consulting firm. At Mercer, he was responsible for new business development, managing client relationships and delivering business design engagements in the communications, information and industrial industries

He was an account leader of Mercer’s top account: IBM. Using his account planning, relationship management and selling skills, Michael helped Mercer to create over 300 senior executive relationships and a sustained base of business. He also led account teams aimed at expanding relationships with Motorola, Siemens and NCR.

Early in his career, Michael was a member of the team that established the marketing function at Andersen Worldwide (Arthur Andersen & Accenture).

You will learn everything you need to know about building the business development skills you need NOW and in the future...with the Best Practices of the top rainmakers.

To purchase: Click here.