How Does an Associate Build the Client Relationship Management Skills You Need to Succeed?

Even as a younger attorney, your first job is to serve your clients, be attentive to their business needs and guarantee their satisfaction with the results of your work. To succeed in the legal profession, you must build high value, business advisor relationships with your clients. Creating these types of client relationships is the foundation for your ability to build a thriving practice in the years ahead.

Don’t be fooled. Doing high quality, technically superb legal work is only a start. To build a top notch practice for yourself requires even more: understanding your client’s business and providing the business advice that client’s value, plus the the interpersonal skills to make it happen.

Start now to become a world class client relationship manager. Without a plan and commitment to building your skills, it won't happen. Independent marketing experts Michael Cummings of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing) and Larry Bodine, Editor of Professional Marketing magazine, present a LIVE Web Seminar on how to become a client relationship expert and enjoy the benefits that of being one.

Attendees at this live Web broadcast will get honest advice from two independent experts. Building your practice will be your responsibility...not the firm's or its partners. There are no magic bullets like advertising or public relations. Instead, learn the practical, proven and enduring lessons of the best business generators — regardless of their profession. Tools and technology can't take the place of being a true entrepreneur. Put your success under your own control.

Sadly, many young attorneys believe they can "wait" to build these skills until they become a partner. Our strong advice is to build these skills NOW — so that you are poised to be a top client management partner — and be well positioned for long term success.

Invest in The Skills You Need to Succeed in the Legal Profession

Web seminars are a highly effective and cost-saving way to gain the full benefits of our years of experience...and the lessons of the top client relationship managers.

What is a web-seminar? The format allows you to remotely attend a seminar without spending the extra time and costs associated with a live, in-person presentation. You simply connect to a website to both view the slides and listen to the presentation over a group conference call. The advantages for you:

• Economical - The seminars cost a fraction of what you would pay for similar training at an open forum. Also, any number of people can attend in the room where you connect to the site and the call — at the same low price. So the format is perfect for a team or group of co-workers.
• Time-saving - You can attend no matter where you are, with no commuting or down-time. For most people, it's lunch.
• Reviewable - You receive all the slides of the session. If you miss a session, you can take it again at another time.

PRESENTED BY:
SAGE Professional Development Institute (SAGE PDI, Inc.) & Law Marketing Portal

SPEAKERS:
Michael Cummings and Larry Bodine

DATE:
Friday, October 28th, 2005
1 PM - 02:30 PM Eastern time

LOCATION:
At your office, on the Web

TO REGISTER:
Click the button to register online via credit card;
or register by mail with check in advance using this Order Form (PDF);
or call us at
1-630-572-4798.

Participants will learn the 10 Simple Rules of Building Your Client Relationship Skills:

Rule 1: How to See the World Through the Eyes of Your Client

Rule 2: You Are In The Relationship Business

Rule 3: Doing Good Work is Just a Start

Rule 4: Your Client Relationships are the Sum of Your Personal Relationships at the Client

Rule 5: Communicate the Business Value of Your Work

Rule 6: Act Like a Business Doctor with Your Client

Rule 7: Know the Clients' Grading System for Satisfaction and Loyalty

Rule 8: Be Attuned to the Business "Trauma" You Find in the Course of Doing Work

Rule 9: Build Personal Chemistry with your Peers at the Client

Rule 10: Cultivate Your Relationships Even When There is No Current Work with a Client

Included with your Registration:

Complete set of slides used in the web seminar PLUS our comprehensive relationship management toolkit:

• SAGE PDI Client Relationship Management Toolkit: How to Assess Relationships and Take Action to Build Business

PLUS other reading material, including the following excerpts and articles:

• 2 FREE Chapters from the best selling guide to client relationship skills: I-Hate-Selling by Allan Boress
• "The 6 Biggest Mistakes That Law Firms Make in Managing Client Relationships" by Michael Cummings
• "Building Loyal And Long-Lasting Client Relationships With Corporate Clients" by Larry Bodine
• "The Person With the Relationship Wins the Business"

Don't Miss Out.
Register today!

Cost:
$250 per connection

Click here to register online:

Or register by mail with check in advance using this
Order Form (PDF).

Or call: (630) 572-4798

Registration fee includes:
one telephone connection,
one internet connection,
one set of handout materials and unlimited participant attendance at your site.

Registrants are free to make unlimited copies of the handout materials for their own internal use.

Sample our Web-seminars with these Excerpts from a previous session!

Click the Picture to see the Excerpt...

(Requires Macromedia Flash Player)

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Larry Bodine is the Executive Editor of Professional Marketing magazine, the North American publication for marketing in the law, accounting and management consulting professions.

Since 2000 Larry has also been a strategic marketing consultant. He advises professional firms and businesses across the country on marketing strategy, individual sales plans and Web sites. Typical assignments include developing a firmwide marketing strategy, meeting with partners to compose individual marketing plans and using technology to market a law firm.

He is the former Director of Communications of Sidley, Austin Brown & Wood, where he served for eight years. He also has 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal, the National Law Journal, Lawyers Alert (renamed Lawyers Weekly) and other news publications.

Larry practiced law in Madison, Wisconsin and is a cum laude graduate of both Seton Hall University (J.D., 1981) and Amherst College (B.A., 1972).

Michael G. Cummings is the managing principal of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing), based in St. Charles, IL. He has been a marketing strategy and business development consultant for over 20 years. Michael is co-author of a new book (2004) with Allan Boress – The Best Practices of Legal Marketing.

Prior to establishing SAGE, Michael was a partner at Mercer Management Consulting - a leading business design consulting firm. At Mercer, he was responsible for new business development, managing client relationships and delivering business design engagements in the communications, information and industrial industries

He was an account leader of Mercer’s top account: IBM. Using his account planning, relationship management and selling skills, Michael helped Mercer to create over 300 senior executive relationships and a sustained base of business. He also led account teams aimed at expanding relationships with Motorola, Siemens and NCR.

Early in his career, Michael was a member of the team that established the marketing function at Andersen Worldwide (Arthur Andersen & Accenture).

You will learn everything you need to know about building the client relationship skills you need NOW and in the future...with the Best Practices of the top Client Relationship Managers.

To register: Click here, or register by mail with check in advance using this Order Form (PDF), or call us at (630) 572-4798.