How Does an Associate Become a
Marketing All-Star?

Marketing and selling is a skill that you can learn — and, most importantly, it is an essential skill you MUST learn to be a success in the legal profession. One of the best ways to learn these skills is to find the people who are already producing the results that you desire — and put a plan in place to apply the same successful methods yourself. See what other associates are doing to market, sell, build their personal reputation and create their niche. By reviewing real, live case examples you will see what is possible and be motivated to achieve similar results.

Even as a younger attorney, your marketing and selling skills can set you apart. So, attend this seminar, see how other associates are excelling at marketing and selling, and learn how to put a plan in place and develop your skills throughout 2006.

Don’t be fooled. Doing high quality, technically superb legal work is only a start. To build a top notch practice for yourself requires even more: getting mentored and coached by rainmaking partners; motivating your colleagues to find opportunities for you; inspiring clients to deliver introductions for you; and recruiting the right professional allies to build your reputation through word-of-mouth marketing.

Start now to put your personal marketing team in place to succeed in 2006. Without a plan and commitment to building your skills, it won't happen. This CD features Associate Marketing All-Stars along with independent marketing experts, Michael Cummings of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing) and Larry Bodine of The Law Marketing Portal, in their LIVE Web Seminar on how you can become a business development all-star and enjoy the benefits of being one.

In this seminar, you will get honest advice from two independent experts. Building your practice will be your responsibility...not the firm's or its partners. There are no magic bullets like advertising or public relations. Instead, learn the practical, proven and enduring lessons of the best business generators — regardless of their profession. Tools and technology can't take the place of being a true entrepreneur. Put your success under your own control.

Sadly, many young attorneys believe they can "wait" to build these skills until they become a partner. Our strong advice is to build these skills NOW — so that you are poised to become a top-producing partner — and be well positioned for long term success.

Invest in The Skills You Need to Succeed in the Legal Profession

Web seminars on CD are a highly effective and cost-saving way to gain the full benefits of our years of experience...and the lessons of the top rainmakers.

The format allows you to remotely attend a seminar without spending the extra time and costs associated with a live, in-person presentation. You simply put the CD in your computer and view it independently or, better yet, project it on a screen for a group of associates. The advantages for you:

• Economical - The seminars cost a fraction of what you would pay for similar training at an open forum. Also, any number of people can attend at the same time, or view the seminar when they want. So the format is perfect for a team or a group of co-workers and adding to your library.
• Time-saving - You can attend no matter where you are, with no commuting or down-time.
• Reviewable - You receive all the slides of the session and collateral materials. And you can review the CD seminar as many times as you wish.

PRESENTED BY:
SAGE Professional Development Institute (SAGE PDI, Inc.) & Law Marketing Portal

SPEAKERS:
Michael Cummings, Larry Bodine, PLUS selected Associate Marketing All-Stars of 2005

DATE:
Recorded LIVE
February 9th, 2006

LOCATION:
On your computer via CD

TO PURCHASE:
Via credit card payment, just click the Buy Now Button.

Or pay with a check by mail using this Order Form (PDF).

Participants will learn how to develop an Associate All-Star Personal Marketing Plan for 2006:

Step 1: Find Your Niche
Associate Marketing Case Study 1: Targeting Human Resource Directors At Mid-Sized Firms

Step 2: Recruit Allies and Co-Market
Associate Marketing Case Study 2: Building A Practice Focused On Women Entrepreneurs

Step 3: Team with Partners and Sell Work
Associate Marketing Case Study 3: Landing a Large New Client As A Team

Step 4: Build Your Personal Reputation
Associate Marketing Case Study 4: Becoming a local celebrity

Step 5: Be a Marketing Innovator
Associate Marketing Case Study 5: Using Technology To Grow A Nationwide Reputation In Intellectual Property

Step 6: Putting Your Own Plan in Place

Included with your Registration:

Complete set of slides used in the web seminar and these extras:

• SAGE PDI 2006 Personal Marketing Plan Toolkit: How to Assess Relationships and Take Action to Build Business

PLUS other reading material, including the following excerpts and articles:

• 2 COMPLETE Chapters from our best selling guide to Networking and Building Alliances: Best Practices In Building Your Professional Network - For Attorneys.

• Sample Chapters from our new Book: How To Market Your Industry or Practice Specialty.

• Characteristics of a Successful Rainmaker: The power of developing and maintaining high-value external relationships with clients and prospects.
• Winning Large Proposals: A Study in Building a Competitive Advantage
• The 4 Biggest Mistakes Attorneys Make In Building Alliances: What You Can Do Right to Succeed In Today’s Legal Marketplace
• Who Is Missing From Your Winning Personal Marketing Team? To succeed in business development, you need to build you own team of business partners. Here's how.

Don't Miss Out.
Purchase the seminar today!

Cost:
$300 plus shipping & handling

To obtain the recorded webseminar via credit card payment, just click the Buy Now Button.

Or pay with a check by mail using this Order Form (PDF).

You get:
CD with complete web-seminar and electronic copy of handout materials.

Registrants are free to make unlimited copies of the handout materials for their own internal use.

Questions?: Write mcummings@sageprofessional.com or call 630-572-4798.

Sample our Web seminars with these Excerpts from a previous session!

Click the Picture to see the Excerpt...

(Requires Macromedia Flash Player)

What is Your Personal Brand?





Biggest Mistakes in Building Your Reputation

Building Your Reputation through Organizations

Larry Bodine is an industry leading advisor in the marketing of professional services, with extensive experience in the legal profession, and a prolific author. He is the director of The Law Marketing Portal, the number one web destination for business development articles, resources and tools in the marketing of legal services.

Since 2000 Larry has also been a strategic marketing consultant. He advises professional firms and businesses across the country on marketing strategy, individual sales plans and Web sites. Typical assignments include developing a firmwide marketing strategy, meeting with partners to compose individual marketing plans and using technology to market a law firm.

He is the former Director of Communications of Sidley, Austin Brown & Wood, where he served for eight years. He also has 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal, the National Law Journal, Lawyers Alert (renamed Lawyers Weekly) and other news publications.

Larry practiced law in Madison, Wisconsin and is a cum laude graduate of both Seton Hall University (J.D., 1981) and Amherst College (B.A., 1972).

Michael G. Cummings is the managing principal of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing), based in St. Charles, IL. He has been a marketing strategy and business development consultant for over 20 years. Michael is co-author of a new book (2004) with Allan Boress – The Best Practices of Legal Marketing.

Prior to establishing SAGE, Michael was a partner at Mercer Management Consulting - a leading business design consulting firm. At Mercer, he was responsible for new business development, managing client relationships and delivering business design engagements in the communications, information and industrial industries

He was an account leader of Mercer’s top account: IBM. Using his account planning, relationship management and selling skills, Michael helped Mercer to create over 300 senior executive relationships and a sustained base of business. He also led account teams aimed at expanding relationships with Motorola, Siemens and NCR.

Early in his career, Michael was a member of the team that established the marketing function at Andersen Worldwide (Arthur Andersen & Accenture).

You will learn everything you need to know about becoming a Marketing All-Star in 2006...with this Best Practices web seminar.

To purchase: Click here.