How Does an Associate Become a
Marketing All-Star?

Marketing and selling is a skill that you can learn — and, most importantly, it is an essential skill you MUST learn to be a success in the legal profession. One of the best ways to learn these skills is to find the people who are already producing the results that you desire.

Even as a younger attorney, your marketing and selling skills can set you apart. So, see how other associates are excelling at marketing and selling, and learn how to put a plan in place and develop your skills throughout the coming years: getting mentored and coached by rainmaking partners; motivating your colleagues to find opportunities for you; inspiring clients to deliver introductions for you; and recruiting the right professional allies to build your reputation through word-of-mouth marketing.

This seminar features Associate Marketing All-Stars along with independent marketing experts, Michael Cummings of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing) and Larry Bodine of The Law Marketing Portal, in their LIVE Web Seminar on how you can become a business development all-star and enjoy the benefits of being one.

In this seminar, you will get honest advice from two independent experts. Building your practice will be your responsibility...not the firm's or its partners. There are no magic bullets like advertising or public relations. Instead, learn the practical, proven and enduring lessons of the best business generators — regardless of their profession. Put your success under your own control.

Sadly, many young attorneys believe they can "wait" to build these skills until they become a partner. Our strong advice is to build these skills NOW — so that you are poised to become a top-producing partner — and be well positioned for long term success.

Invest in The Skills You Need to Succeed in the Legal Profession

Recorded seminars are a highly effective and cost-saving way to gain the full benefits of our years of experience...and the lessons of the top rainmakers.

The format allows you to remotely attend a seminar without spending the extra time and costs associated with a live, in-person presentation. You simply put the CD in your computer and view it independently or, better yet, project it on a screen for a group of associates. The advantages for you:

• Economical - The seminars cost a fraction of what you would pay for similar training at an open forum. Also, any number of people can attend at the same time, or view the seminar when they want. So the format is perfect for a team or a group of co-workers and adding to your library.
• Time-saving - You can attend no matter where you are, with no commuting or down-time.
• Reviewable - You receive all the slides of the session and collateral materials. And you can review the CD seminar as many times as you wish.

PRESENTED BY:
SAGE Professional Development Institute (SAGE PDI, Inc.) & Law Marketing Portal

SPEAKERS:
Michael Cummings & Larry Bodine, Apollo Business Development

LOCATION:
On your computer via electronic delivery

TO PURCHASE:
Now Only $49! Via credit card payment, just click the Buy Now Button.

You get:
E-delivery of complete web-seminar and slides.

Participants will learn how to develop an Associate All-Star Personal Marketing Plan Now:

Step 1: Find Your Niche
Associate Marketing Case Study 1: Targeting Human Resource Directors At Mid-Sized Firms

Step 2: Recruit Allies and Co-Market
Associate Marketing Case Study 2: Building A Practice Focused On Women Entrepreneurs

Step 3: Team with Partners and Sell Work
Associate Marketing Case Study 3: Landing a Large New Client As A Team

Step 4: Build Your Personal Reputation
Associate Marketing Case Study 4: Becoming a local celebrity

Step 5: Be a Marketing Innovator
Associate Marketing Case Study 5: Using Technology To Grow A Nationwide Reputation In Intellectual Property

Step 6: Putting Your Own Plan in Place

Sample our Web seminars with these Excerpts from a previous session!

Click the Picture to see the Excerpt...

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Larry Bodine is an industry leading advisor in the marketing of professional services, with extensive experience in the legal profession, and a prolific author. He is the director of The Law Marketing Portal, the number one web destination for business development articles, resources and tools in the marketing of legal services.

Since 2000 Larry has also been a strategic marketing consultant. He advises professional firms and businesses across the country on marketing strategy, individual sales plans and Web sites. Typical assignments include developing a firmwide marketing strategy, meeting with partners to compose individual marketing plans and using technology to market a law firm.

He is the former Director of Communications of Sidley, Austin Brown & Wood, where he served for eight years. He also has 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal, the National Law Journal, Lawyers Alert (renamed Lawyers Weekly) and other news publications.

Larry practiced law in Madison, Wisconsin and is a cum laude graduate of both Seton Hall University (J.D., 1981) and Amherst College (B.A., 1972).

Michael G. Cummings is the managing principal of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing), based in St. Charles, IL. He has been a marketing strategy and business development consultant for over 20 years. Michael is co-author of a new book (2004) with Allan Boress – The Best Practices of Legal Marketing.

Prior to establishing SAGE, Michael was a partner at Mercer Management Consulting - a leading business design consulting firm. At Mercer, he was responsible for new business development, managing client relationships and delivering business design engagements in the communications, information and industrial industries

He was an account leader of Mercer’s top account: IBM. Using his account planning, relationship management and selling skills, Michael helped Mercer to create over 300 senior executive relationships and a sustained base of business. He also led account teams aimed at expanding relationships with Motorola, Siemens and NCR.

Early in his career, Michael was a member of the team that established the marketing function at Andersen Worldwide (Arthur Andersen & Accenture).

You will learn everything you need to know about becoming a Marketing All-Star...with this Best Practices web seminar.

To purchase: Click here.