Michael G. Cummings is the
managing principal of SAGE PDI, Inc. He has been a marketing
strategy and business development consultant for over 20 years.
in his career, Michael was an instrumental member of the team
that established the headquarters strategy and marketing function
at Andersen Worldwide (Arthur Andersen & Accenture).
this role, he defined information technology needs for key industries
and functional areas; worked with senior partners to devise
marketing plans and implement integrated marketing campaigns
and developed strategy and marketing processes such as account
management and market planning. He also helped to develop the
initial large account management planning process and relationship
management training programs.
the years, Michael has collaborated with Allan Boress to build
the sales, marketing and relationship management skills of professionals.
Based on their collective experience in working with the top
business generators in the consulting, systems integration
and accounting professions -- they have translated proven best
practices into practical, reality based skill building systems
and training programs. And he co-authored a new book with Allan
in 2002 – Mastering the Art of Marketing Professional
Services: A Step-by-step Best Practices Guide (AICPA).
to establishing SAGE, Michael was partner at Mercer Management
Consulting -- a leading business design consulting firm.
At Mercer, he was responsible for new business development,
managing client relationships and delivering business design
engagements in the communications, information and industrial
this role, he was a leader of Mercer's top North American account
over the past 6 years: IBM. Using his account planning, relationship
management and selling skills developed over the years, Michael
helped Mercer to create over 300 senior executive
relationships and sustained base of business. He also led account
teams aimed at expanding relationships with Motorola, Siemens
Michael by email: firstname.lastname@example.org