Personal Marketing for Diverse Attorneys

A NEW Web Seminar from
SAGE PDI/SAGE Law Marketing &
Law Marketing Portal

Thousands of Attorneys have attended these seminars already...We invite you to gain these critical insights and business development skills in our next one. Don't let your office miss out!

The Next in Our Attorney Marketing Series of Web Seminars...
Friday, June 22d, 2007. For details, or to register, see below.

Best Practices of Personal Marketing for Diverse Attorneys —
Getting The Career You Want in the Legal Profession
(for All Attorneys)

This web seminar focuses on the specific challenges that diverse attorneys face in building their legal business. An accomplished African-American rainmaker and firm leader disclose what attorneys of diverse backgrounds should be doing now in marketing and selling to advance their legal careers.

To register, see below or just click here.

Our principal speaker is Donald S. Prophete of Ogletree Deakins, a respected attorney, acknowledged as a superb business generator by his firm and peers. He will share with you his practice building experience and expertise. And provide pragmatic, effective and proven best practices for you to grow your legal business and build your professional reputation in 2007.

Mr. Prophete serves on the firm's 5-member Board of Directors and as the firm’s Chief Diversity Officer. He devotes his practice to representing management in all aspects of employment-related litigation and traditional labor matters. For more information about the speaker, click here.

Ogletree Deakins is a leader among top law firms in its commitment to diversity. In April of this year, Ogletree Deakins was one of two firms in the country honored with the Pfizer Diversity award.

In addition, the firm has been widely recognized for its efforts:

Ranked 2nd nationally by the AmLaw 250 for its percentage of African American lawyers
Ranked number 9 on the list of the Top 25 Law Firms for African Americans in the 2005 edition of the MultiCultural Law magazine
Ranked among the top 100 law firms nationwide in the Minority Law Journal.

Making Diversity Work

These days all firms are trumpeting their commitment to diversity. However, as we have seen, real commitment comes down to ensuring that diverse attorneys have the opportunities and skills they need to thrive in the profession.

This starts with developing an excellent attorney – and supplying the work experience to build legal proficiency. Long term, however, growing your own practice is the pathway to a long and rewarding careeer – especially for diverse attorneys. Why? Excelling at business development lets you remove the barriers to your success.

If you become a rainmaker, you can:

Choose the type of clients you work with;
Do the kind of legal work you enjoy;
Gain more control over your time and schedule;
Win the respect of your firm; and
Get your fair share of rewards and recognition.

Fortunately, diverse attorneys can capitalize on the increasing demand by clients to work with a more diverse base of attorneys. Also, your heritage is an asset as more clients are being headed up by more diverse senior executives.

Don’t wait for others to hand you the opportunities you desire. If you don’t build your rainmaking skills and entrepreneurial mindset, then you may continue to face all the barriers and instabilities of the profession…including dependence on other attorneys for assignments and opportunities; exclusion from potential business and high power networks; and working on clients and matters dumped on you by others.

The bad news is that the institutional and professional barriers are not going away any time soon. But the good news is that you can gain control of your success. These barriers don’t have to hold you back.

Rainmaking is simply a skill, honed by daily habit and entrepreneurial mindset. Anybody who is motivated, dedicated and action-oriented can learn how to market, network, sell and manage relationships. Simply put, if you take the same actions as experienced rainmakers, then you too can start to produce the same results and enjoy similar career benefits.

So join our accomplished speaker for this important web seminar. He will give you specific how-to tips and practical advice that you can use to grow your practice and build your professional reputation in 2007.

Topics to be covered include:

• Why rainmaking is imperative for diverse attorneys
• How leadership leads to new business
• Finding your personal marketing mission and setting the right goals
• Leveraging your natural advantages as a diverse rainmaker
• How to target and work the right organizations for new business
• Strategies to build alliances with other professionals of similar backrounds
• Expanding your practice through client relationships and networking
• How to market yourself inside your own firm
• How to sell like a rainmaker
• Thinking and acting like an emtrepreneur
• Getting the right assignments

Who should attend:

• Partners and Associates looking to grow their practices and develop a book of business.
• All Professionals who want to understand and apply the best practices of business development.
• Marketing Directors looking for ways to support their associates and diverse attorneys.

Prepare yourself! Take your next step forward to building a practice with...

Our Best Practices Web Seminar, Friday, June 22d, 2007; 1 PM - 2:15 PM Eastern time. Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price.

To register: Click the Button to register online by credit card; or register by mail with check in advance using this Order Form (PDF); or call us at 1-630-572-4798. Click here for details.

Want to see excerpts from a similar web seminar? Just click here.

Responses to our other web seminars:

"It was a great seminar, with many important things to think about, presented in an engaging way." - David Southern, Gardner Carton & Douglas

"...a fantastic seminar. I have had extremely positive feedback from a number of our lawyers including our Managing Partner...We expect to follow up with SAGE for another seminar." - Multiple-office Law Firm

"I wanted to let you know that I thought last week's webinar was extremely well-done and well-received by the attorneys in my Firm. The 20 associates in attendance said that they found the information useful and "use-able". In fact, we are planning a follow-up seminar next week to review some of the points you covered and to start critiquing peoples' 30-second commercials. I've also had requests to meet with folks one-on-one to help them develop a plan to begin to implement some of the ideas you discussed. For us, that's real progress. - Marketing Director, Washington DC Law Firm

Marketing and selling is a skill that you can learn — and, most importantly, it is an essential skill you MUST learn to be a success in the legal profession. One of the best ways to learn these skills is to find the people who are already producing the results that you desire — and put a plan in place to apply the same successful methods yourself. See what other diverse lawyers are doing to market, sell, build their personal reputation and create their niche. By reviewing real, live case examples and gaining practical ideas you will see what is possible and be motivated to achieve similar results.

Even as a younger attorney, your marketing and selling skills can set you apart. So, attend this seminar, see how others are overcoming obstacles and excelling at their marketing and selling. Start to develop your skills and plan to make 2007 a breakthrough year for you.

Don’t be fooled. Doing high quality, technically superb legal work is only a start. To build a top notch practice for yourself requires even more: getting mentored and coached by rainmaking partners; motivating your colleagues to find opportunities for you; inspiring clients to deliver introductions for you; and recruiting the right professional allies to build your reputation through word-of-mouth marketing.

Sadly, many attorneys believe they can "wait" to build these skills. Our strong advice is to build these skills NOW — so that you are poised to become a top-producing partner — and be well positioned for long term success.

Invest in The Skills You Need to Succeed in the Legal Profession

Web seminars are a highly effective and cost-saving way to gain the full benefits of our years of experience...and the lessons of the top client relationship managers.

What is a web seminar? The format allows you to remotely attend a seminar without spending the extra time and costs associated with a live, in-person presentation. You simply connect to a website to both view the slides and listen to the presentation over a group conference call. The advantages for you:

Economical - The seminars cost a fraction of what you would pay for similar training at an open forum. Also, any number of people can attend in the room where you connect to the site and the call — at the same low price. So the format is perfect for a team or group of co-workers.
Time-saving - You can attend no matter where you are, with no commuting or down-time. For most people, it's lunch.
Reviewable - You receive all the slides of the session. If you miss a session, you can take it again at another time.

The session is designed to be direct and to-the-point, giving attendees an abundance of proven, practical ideas and suggestions for making
career breakthroughs in 2007.

PRESENTED BY:
SAGE Professional Development Institute (SAGE PDI, Inc.) & Law Marketing Portal

FEATURED SPEAKER:
Presented by Donald S. Prophete of Ogletree Deakins, an accomplished and respected lawyer, and a leading Advocate for diverse attorneys. He is joined by independent marketing experts, Michael Cummings of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing) and Larry Bodine of The Law Marketing Portal).

DATE:
Friday,
June 22d, 2007,
1 PM - 2:15 PM Eastern time

LOCATION:
At your office, on the Web

TO REGISTER:
Click the button to register online via credit card;
or register by mail with check in advance using this Order Form (PDF);
or call us at
1-630-572-4798.

COST:
$300 per connection

Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price.

Don't Miss Out.
Register today!

Personal Marketing for Diverse Attorneys—Getting The Career You Want in the Legal Profession
will Cover:

1. Why rainmaking is imperative for diverse attorneys

2. Finding your personal marketing mission and setting the right kind of goals

3. How to best market your practice specialty

4. How to target and work the right kind of organizations for business

5. Strategies to build a strong network and alliances with other diverse professionals

6. How to market yourself inside your own firms

7. How to become comfortable and adept in the selling process

8. Turning your clients into your sales force

Registration fee includes:
one telephone connection,
one internet connection,
one set of handout materials and unlimited participant attendance at your site.

Registrants are free to make unlimited copies of the handout materials for their own internal use.

Want to see excerpts from an earlier web seminar?

Sample our Web seminars with these Excerpts from a previous session!

Click the Picture to see the Excerpt...

(Requires Macromedia Flash Player)

What is Your Personal Brand?

Biggest Mistakes in Building Your Reputation

Building Your Reputation through Organizations

About the Speaker:

Donald S. Prophete
Shareholder, Ogletree Deakins

Chief Diversity Officer and member of the firm's 5-member Board of Directors.

Practice Areas: Labor and Employment, Litigation

He devotes his entire practice to representing management in all aspects of employment-related litigation and traditional labor matters.

Mr. Prophete has represented employers in suits involving race, sex, age, and disability discrimination, sexual and racial harassment, the Family and Medical Leave Act, the Fair Labor Standards Act, and related common law claims. He has served as lead trial counsel in all types of employment disputes in federal and state courts, including jury trials for major national employers. Mr. Prophete also devotes a substantial part of his practice representing employers in traditional labor law matters, including union organizing campaigns, collective bargaining, and grievance arbitrations. During his career, Mr. Prophete has handled well over 100 labor arbitrations and NLRB hearings and has been involved in the negotiation of over 35 collective bargaining agreements. He has significant experience with the following business sectors: telecommunications; retail; restaurant; health services; mining and chemical production.

Prior to joining the Firm, Mr. Prophete was the Chair of the Labor and Employment Group for the Kansas City office of a major Missouri-based law firm. He also previously served for many years as Director of Labor & Employment Law for Sprint Corporation. Mr. Prophete began his legal career with major law firms on the East Coast.

In January 2002, President George W. Bush announced his intention to nominate Mr. Prophete to be General Counsel of the EEOC. While honored, Mr. Prophete ultimately withdrew his name from consideration to remain in Kansas City. In 2004, Mr. Prophete was recognized by Ingram’s Magazine as one of Kansas City’s "40 Under 40." Mr. Prophete is a frequent speaker on various topics including union avoidance, general labor relations, sexual harassment, the Americans with Disabilities Act, the FMLA, the FLSA and USERRA.

Education:

J.D., The Boston University School of Law, 1992
B.A., Fordham University, 1989

Activities:

The Missouri Bar, Kansas Bar Association, The Pennsylvania Bar Association, American Bar Association (Labor and Employment Section), The National Bar Association

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You will learn practical ways to build a practice and overcome the challenges facing diverse attorneys today...with this Best Practices web seminar.

To register: Click here, or register by mail with check in advance using this Order Form (PDF), or call us at (630) 572-4798.