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A
NEW Web Seminar from
SAGE PDI/SAGE Law Marketing &
Law Marketing Portal |
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Thousands
of Attorneys have attended these seminars already...We invite
you to gain these critical insights and business development
skills in our next one. Don't let your office miss out!
The Next in Our
Attorney Marketing Series of Web Seminars...
Thursday, August 23d, 2007. For details,
or to register, see below.
 Best
Practices in Building Your Professional
Network - for Associates
- Are you building the marketing
and selling skills you need to succeed in today’s
legal profession?
- Are you putting in place
the network of business relationships you need
to grow a thriving practice in the years ahead?
- How are you helping to bring
in new work for your firm?
- Are you putting yourself
in position to make partner based on your business
development promise?
Take the next
step forward to becoming a rainmaker with...
Our Best Practices Web-Seminar,
Thursday, August 23d, 2007; 1
PM - 2:15 PM Eastern time. Gather with others
in your office...any number can attend in
the room where you connect to the site and the call — at
the same low price. For details,
or to register, see below.
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How
Does an Associate Build the Business Development
Skills You Need to Succeed?
Even
as a younger attorney, it is evident. To succeed
in the legal profession, you have to be able to
bring in the work. You have to be able to market
and sell business.
But how do you build
these skills? You didn't get them in school. What should
you be doing as an associate or senior associate to
prepare yourself to grow your own practice? What should
you be doing today to stand out? What should
you be doing now to position yourself for
future promotions and success?
Don’t be unprepared.
Without a plan for becoming a rainmaker and commitment
to building your skills, it won't happen.  Independent
marketing experts Michael Cummings of
SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing)
and Larry Bodine, Editor of Professional
Marketing magazine, present a LIVE Web Seminar
on how to become a rainmaker and enjoy the benefits
that of being one.
Attendees at this live Web
broadcast will get honest advice from two independent
experts. With real-world examples, They show you
what the best associates and top practitioners have
done
to
succeed
- and
how
you can do the same.
Building
your practice will be your responsibility...not the
firm's
or its
partners.
There are no magic bullets
like advertising or public relations. Instead,
learn
the practical, proven and enduring lessons of the
best business generators — regardless of their
profession. Tools and technology can't take the place
of being a true entrepreneur. Put your success under
your own control.
Sadly,
many young attorneys believe they can "wait" to
build these skills until they become a partner. Our
strong advice is to build these skills NOW — so
that you start bringing in business while
an associate and
position yourself to be a RAINMAKING partner for long
term success.
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Topics
Include:
• Rules
for networking success and mistakes to avoid
• Proven techniques of network-building
•
Presenting yourself: Your 30-second “Elevator Speech”
• Inventorying and auditing your network
• Social networking and the myth of individualism
• Establishing, maintaining and nurturing your contacts
• Tips for creating high quality leads
For details, or to
register, see below. Who should attend:
• Associates looking
to develop the right skills for business development and
begin now to develop a book of business.
• All Professionals who want to understand and apply the
best practices of network building.
• Marketing Directors looking for ways to support their
associate attorneys.
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Invest in
The Skills You Need to Succeed in the Legal Profession
Web
seminars are a highly effective and cost-saving
way to gain the full benefits of our years of experience...and
the lessons of the top rainmakers.
What
is a web-seminar? The format allows you to remotely
attend a seminar without spending the extra time and
costs associated with a live, in-person presentation. You
simply connect to a website to both view the slides
and listen to the presentation over a group conference
call. The
advantages for you:
- Economical -
The seminars cost a fraction of what you would pay
for similar training at an open forum. Also, any
number of people can attend in the
room where you connect to the site and the call — at
the same low price. So the format is perfect for
a team or group of co-workers.
- Time-saving -
You can attend no matter where you are, with no commuting
or down-time. For most people, it's lunch.
- Reviewable -
You receive all the slides of the session. If you
miss a session, you can take it again at another
time.
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Find out what many
associates are already doing to build a strong foundation
for their careers with...
Our Best Practices Web
Seminar, Wednesday, July 25th, 2007;
1 PM - 2:15 PM Eastern time. Gather
with others in your office...any number can attend
in the room where you connect to the site and the call —
at the same low price.
To register: Click the Button to register online
by credit card; or register by mail with check in advance
using this Order Form (PDF);
or call us at 1-630-572-4798. Click
here for details.
Want to see excerpts from a similar web seminar?
Just click here.
Responses to our other web
seminars:
"It was a great seminar,
with many important things to think about, presented in an engaging
way." - David Southern, Gardner Carton & Douglas
"...a fantastic seminar.
I have had extremely positive feedback from a number of our
lawyers including our Managing Partner...We expect to follow
up with SAGE for another seminar."
- Multiple-office Law Firm
"I
wanted to let you know that I thought last week's webinar was
extremely well-done and well-received by the attorneys in my
Firm. The 20 associates in attendance said that they found the
information useful and "use-able". In fact, we are
planning a follow-up seminar next week to review some of the
points you covered and to start critiquing peoples' 30-second
commercials. I've also had requests to meet with folks one-on-one
to help them develop a plan to begin to implement some of the
ideas you discussed. For us, that's real progress.
- Marketing Director, Washington DC Law Firm
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The session is designed to be direct and to-the-point, giving attendees
an abundance of proven, practical ideas and suggestions for
making career breakthroughs in 2007
- even if you're not a natural.
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PRESENTED BY:
SAGE Professional Development Institute (SAGE PDI, Inc.)
& Law Marketing Portal
FEATURED PANELISTS:
Michael Cummings, managing director of SAGE
PDI, Inc. (SAGE Professional/SAGE Law Marketing), who specializes
in training
professionals to market, network, sell and manage relationships.
He will be joined by Larry Bodine (Law Marketing
Portal), one of the leading business development advisors in
the legal profession.
DATE:
Thursday,
August 23d, 2007,
1 PM - 2:15 PM Eastern time
LOCATION:
At your office, on the Web
TO REGISTER:
Click the button to register online via credit card;
or register by mail with check in advance using this
Order Form (PDF);
or call us at
1-630-572-4798.
COST:
$300
per connection
Gather with others in
your office...any number can attend
in the room where you connect to the site and the call —
at the same low price.
Don't
Miss Out.
Register today! |
Participants
will learn the 10 Simple Rules of Building Your Professional
Network:
Rule 1: How to See
The World Through The Eyes Of Your Client
Rule 2: You Are In
The Relationship Business
Rule 3: How to Market & Sell
As If You Were A Business Doctor
Rule 4: You Are An
Entrepreneur & Not An Attorney
Rule 5: Focus On Your
Ideal Relationships
Rule 6: Develop Your
30 Second Commercial
Rule 7: Seeking
Introductions and Not Referrals
Rule 8: How to Turn
Your Clients or Contacts Into Your Sales Force
Rule 9: Seeking Allies,
Not Referral Sources
Rule 10: How to Network
With A Purpose
Gain the insights and examples you need to build your value
in the marketplace and in your firm.
Registration
fee includes:
one telephone connection,
one internet connection,
one set of handout materials and unlimited participant attendance
at your site.
Registrants
are free to make unlimited copies of the handout materials for
their own internal use.
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Want to see excerpts from
an earlier web seminar?
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Sample
our Web seminars with these Excerpts
from a previous session!
Click the Picture
to see the Excerpt...
(Requires Macromedia Flash Player)
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What is Your Personal Brand?
Biggest Mistakes in Building Your
Reputation
Building Your Reputation through
Organizations
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About
the Experts:
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Larry
Bodine is
an industry leading business development advisor who trains
lawyers on how to get new clients and generate business.
He is the director of The
Law Marketing Portal, the number one web destination
for business development articles, resources and tools
in the marketing of legal services.
Since
2000 Larry has been a business development advisor to law firms
and businesses across the country on marketing strategy, individual
sales plans and Web sites.
Typical assignments include developing a firmwide marketing
strategy, meeting with partners to compose individual marketing
plans and using technology to market a law firm.
He is the former Director
of Communications of Sidley, Austin Brown & Wood, where
he served for eight years. He also has 15 years' experience
as a journalist, serving as Editor and Publisher of the American
Bar Association Journal, the National Law Journal, Lawyers
Alert (renamed Lawyers Weekly) and other news publications.
Larry practiced law in Madison,
Wisconsin and is a cum laude graduate of both Seton Hall University
(J.D., 1981) and Amherst College (B.A., 1972).
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Michael
G. Cummings is the managing principal of
SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing),
based in St. Charles, IL. He has been a marketing strategy
and business development consultant for over 20 years.
Michael is co-author of a new book (2004) with Allan Boress – The
Best Practices of Legal Marketing.
Prior to establishing SAGE,
Michael was a partner at Mercer Management Consulting - a
leading business design consulting firm. At Mercer, he was
responsible for new business development, managing client
relationships and delivering business design engagements
in the communications, information and industrial industries
He was an account leader
of Mercer’s top account: IBM. Using his account planning,
relationship management and selling skills, Michael helped
Mercer to create over 300 senior executive relationships
and a sustained base of business. He also led account teams
aimed at expanding relationships with Motorola, Siemens and
NCR.
Early in his career, Michael
was a member of the team that established the marketing function
at Andersen Worldwide (Arthur Andersen & Accenture).
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You
will learn effective skills and proven methods to start
bringing in business and form the foundation of a successful
career...in this
Best Practices web seminar.
To register: Click
here, or register by mail with check
in advance using this Order
Form (PDF), or call us at (630)
572-4798.
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© 2007. SAGE PDI, Inc. |
