Crafting Your Personal Marketing Plan

A NEW Web Seminar from
SAGE PDI/SAGE Law Marketing &
Law Marketing Portal

Thousands of attorneys have attended these seminars this year...We invite you to gain these critical business development skills in our next one. Don't let your office miss out!

How to grow your business getting capabilities...systematically, confidently. Like Rainmakers Do.

Upcoming Web Seminar:
Developing Your Personal Marketing Plan (for Associates)
Thursday, June 12th, 2008; 1 PM - 2:30 PM Eastern time.

Register Now for this key skill-building seminar. Fee: $300 for any number attending in the room. Just Click Here.

How does an associate build the business development skills needed to succeed?

In this program, you can begin to Think and Act like a Rainmaker. We cover the essential components of effective business development. In addition, the program provides real life case studies of how younger attorneys have successfully executed each step. Participants will apply these best practices and start to develop their own personal plan, adapting these proven methods to their own personal style, culture and areas of practice.

The seminar covers the steps that an associate should take, steps that lead to success, together with illustrative case studies:

Step 1: Find Your Niche
Marketing Case Study 1: Targeting Human Resource Directors at Mid-Sized Firms

Step 2: Recruit Allies and Co-Market
Marketing Case Study 2: Building a Practice Focused on Women Entrepreneurs

Step 3: Team with Partners and Sell Work
Marketing Case Study 3: Landing a Large New Client as a Team

Step 4: Build Your Personal Reputation
Marketing Case Study 4: Becoming a Local Celebrity

Step 5: Be a Marketing Innovator
Marketing Case Study 5: Using Technology to Grow a Nationwide Reputation

Step 6: Putting Your Own Plan in Place
Exercise: Develop Your Personal Marketing Plan

Register Now for this key skill-building seminar, just in time for advancing your career right now in 2008 and 2009. Any number can attend in one room. Just Click Here.

Learn the key elements of business development and how to create your own personal marketing plan to ensure long term success. Don’t be unprepared. Without a plan for becoming a rainmaker and commitment to building your skills, it won't happen.

Independent marketing experts Michael Cummings and Larry Bodine present a LIVE Web Seminar on how to develop your business development skills. Attendees at this live Web broadcast will get honest advice from two independent experts, With real-world examples, They show you what the best associates and top practitioners have done to succeed - and how you can do the same.

Building your practice will be your responsibility...not the firm's or its partners. There are no magic bullets like advertising or public relations. Instead, learn the practical, proven and enduring lessons of the best business generators — regardless of their profession. Tools and technology can't take the place of being a true entrepreneur. Put your success under your own control

Sadly, many young attorneys believe they can "wait" to build these skills until they become a partner. Our strong advice is to build these skills now — so that you start bringing in business while an associate and position yourself to be a rainmaker for long term success.

Who should attend:

New partners or associates looking to advance a career
Younger attorneys aiming to become a top producer
Aspiring entrepreneurs who need to build or re-vamp their practice
Firm leaders, practice groups and office members whose success is dependent on the business development productivity results of their team

Invite your management and marketing committees, income partners, associates and as many people as you wish to attend. Simply project the program on a screen and put the telephone connection on a speakerphone.

Why Does Most Personal Marketing By Attorneys Fail To Produce Any Results?

While many attorneys realize the need to build their book of business, they often end up spinning their wheels and not making any real progress in business development. Why?

Many erroneously think that passive marketing techniques – advertising, brochures, writing articles, glad-handing or getting your name out – will generate new business. Or they mistakenly use marketing and selling techniques that are geared to market and sell tangible products such as cars, copiers, and soap.

Another trap is looking for quick fixes or outsourcing the problem to a marketing expert. Some may make try to read the most recent best selling or cleverly titled book – or talk to a top producing attorney to get some tips. While well-meaning, this approach results in wasted time and effort.

Attorneys must see themselves as entrepreneurs. It doesn’t matter if you work for a large firm – or if you operate on your own. YOU are responsible for building your own business.

Your individual marketing plan will determine how you do financially in 2008, whether you have more and better clients, whether you can charge more and whether you find more work you enjoy. But without a roadmap, it probably won't happen.

The seminar gives you an abundance of proven, practical ideas and suggestions to build your personal road map and improve your marketing activities.

Learn what the Best do on a systematic basis to make the difference in their business building.

Are You Committed To Making 2008 A Foundation Year?

Many attorneys can talk a good game – but making real changes in your ability to do business development requires commitment, work and the know-how about what to do RIGHT.

With the insights and focus you gain from this seminar you too can start yourself on track for controlling your career by bringing in business:

* Landing, high profit clients
* Selling rewarding and interesting work
* Building a reputation that gets clients to call you
* Finding your niche in your chosen profession

Prepare yourself! Take your next step forward with...

Our Best Practices Web Seminar, Thursday, June 12th, 2008; 1 PM - 2:30 PM Eastern time. Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price.

To register: Click the Button to register online by credit card; or register by mail with check in advance using this Order Form (PDF); or call us at 1-630-572-4798.

Want to see excerpts from a similar web seminar? Just click here.

Responses to our other web seminars for attorneys:

"It was a great seminar, with many important things to think about, presented in an engaging way." - David Southern, Gardner Carton & Douglas

"...a fantastic seminar. I have had extremely positive feedback from a number of our lawyers including our Managing Partner...We expect to follow up with SAGE for another seminar." - Multiple-office Law Firm

"I wanted to let you know that I thought last week's webinar was extremely well-done and well-received by the attorneys in my Firm. The 20 attorneys in attendance said that they found the information useful and "use-able". In fact, we are planning a follow-up seminar next week to review some of the points you covered and to start critiquing peoples' 30-second commercials. I've also had requests to meet with folks one-on-one to help them develop a plan to begin to implement some of the ideas you discussed. For us, that's real progress. - Marketing Director, Washington DC Law Firm

How Can You Build Your Practice?
Veteran Marketing Pros Will Show You...

Marketing and selling is a skill that you can learn — and, most importantly, it is an essential skill you MUST learn to be a success in the legal profession. One of the best ways to learn this skill is to assess the people who are already producing the results that you desire — and put a plan in place to apply the same successful methods yourself. By knowing what to do — and with the confidence of real, live case examples of rainmaking success — you will see what is possible and be motivated to achieve similar results.

At any stage of your career, your marketing and selling skills can set you apart. So, attend this seminar, see how others are excelling at these marketing and selling skills. Start to develop your abilities to make breakthroughs during this year and next.

Start now to make your clients an even greater asset for you. Without a commitment to building your skills, it won't happen. Independent marketing experts, Michael Cummings of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing) and Larry Bodine of The Law Marketing Portal, present a LIVE Web Seminar on how, as an attorney, you can strengthen your practice through emulating success, and enjoy the benefits of doing so.

Attendees at this live Web broadcast will get honest advice from these two independent experts. Building your practice will be your responsibility...not the firm's or its partners. There are no magic bullets like advertising or public relations. Instead, learn the practical, proven and enduring lessons of the best business generators — regardless of their profession. Tools and technology can't take the place of being a true entrepreneur.

Put your success under your own control.

Invest in The Skills You Need to Succeed in the Legal Profession

Web seminars are a highly effective and cost-saving way to gain the full benefits of our years of experience...and the lessons of the top rainmakers.

What is a web seminar? The format allows you to remotely attend a seminar without spending the extra time and costs associated with a live, in-person presentation. You simply connect to a website to both view the slides and listen to the presentation over a group conference call. The advantages for you:

Economical - The seminars cost a fraction of what you would pay for similar training at an open forum. Also, any number of people can attend in the room where you connect to the site and the call — at the same low price. So the format is perfect for a team or group of co-workers.
Time-saving - You can attend no matter where you are, with no commuting or down-time. For most people, it's lunch.
Reviewable - You receive all the slides of the session. If you miss a session, you can take it again at another time.

The session is designed to be direct and to-the-point, giving associates
an abundance of proven, practical ideas so you can start building your career by bringing in the business.

PRESENTED BY:
SAGE Professional Development Institute (SAGE PDI, Inc.) & Law Marketing Portal

SPEAKERS:
Veteran Marketing Pros
Michael Cummings & Larry Bodine

DATE:
Thursday
June 12th, 2008
1 PM - 2:30 PM Eastern time

LOCATION:
At your office, on the Web

COST:
$300 per connection

TO REGISTER:
Click the button to register online via credit card;
or register by mail with check in advance using this Order Form (PDF);
or call us at
1-630-572-4798.

Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price.

Developing Your Personal Marketing Plan for Associates covers:

What to Do and How to Get Going on these Key Steps:

Step 1: Find Your Niche

Step 2: Recruit Allies and Co-Market

Step 3: Team with Partners and Sell Work

Step 4: Build Your Personal Reputation

Step 5: Be a Marketing Innovator

Step 6: Putting Your Own Plan in Place

Gain the insights and examples you need to build your capabilities in today's competitive world.

Registration fee includes:
one telephone connection,
one internet connection,
one set of handout materials and unlimited participant attendance at your site.

Registrants are free to make unlimited copies of the handout materials for their own internal use.

Want to see excerpts from an earlier web seminar?

Sample our Web seminars with these Excerpts from a previous session!

Click the Picture to see the Excerpt...

(Requires Macromedia Flash Player)

What is Your Personal Brand?

Biggest Mistakes in Building Your Reputation

Building Your Reputation through Organizations

About the Participants:

Larry Bodine is an industry leading advisor in the marketing of professional services, with extensive experience in the legal profession, and a prolific author. He is the director of The Law Marketing Portal, the number one web destination for business development articles, resources and tools in the marketing of legal services.

Since 2000 Larry has also been a strategic marketing consultant. He advises professional firms and businesses across the country on marketing strategy, individual sales plans and Web sites. Typical assignments include developing a firmwide marketing strategy, meeting with partners to compose individual marketing plans and using technology to market a law firm.

He is the former Director of Communications of Sidley, Austin Brown & Wood, where he served for eight years. He also has 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal, the National Law Journal, Lawyers Alert (renamed Lawyers Weekly) and other news publications.

Larry practiced law in Madison, Wisconsin and is a cum laude graduate of both Seton Hall University (J.D., 1981) and Amherst College (B.A., 1972).

Michael G. Cummings is the managing principal of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing), based in St. Charles, IL. He has been a marketing strategy and business development consultant for over 20 years. Michael is co-author of a new book (2004) with Allan Boress – The Best Practices of Legal Marketing.

Prior to establishing SAGE, Michael was a partner at Mercer Management Consulting - a leading business design consulting firm. At Mercer, he was responsible for new business development, managing client relationships and delivering business design engagements in the communications, information and industrial industries

He was an account leader of Mercer’s top account: IBM. Using his account planning, relationship management and selling skills, Michael helped Mercer to create over 300 senior executive relationships and a sustained base of business. He also led account teams aimed at expanding relationships with Motorola, Siemens and NCR.

Early in his career, Michael was a member of the team that established the marketing function at Andersen Worldwide (Arthur Andersen & Accenture).

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You will learn how other associates have succeeded and learn practical steps you can take to develop an effective personal marketing program NOW...with this Best Practices web seminar.

To register: Click here, or register by mail with check in advance using this Order Form (PDF), or call us at (630) 572-4798.