Crafting Your Personal Marketing Plan

A NEW Web Seminar from
SAGE PDI/SAGE Law Marketing &
Law Marketing Portal

Thousands of attorneys have attended these seminars this year...We invite you to gain these critical insights and business development skills in our next one. Don't let your office miss out!

The Next in Our Attorney Marketing Series of Web Seminars...
Thursday, July 31st, 2008. For details, or to register, see below.

Upcoming Web Seminar:
Becoming A Trusted Business Advisor in the Eyes
of Your Clients

Thursday, July 31st, 2008; 1 PM - 2:15 PM Eastern time.

Master the Best Practices in Managing Client Relationships...
Become the “Go-To” Professional Resource and Achieve Personal Counselor Status

Register Now for this valuable seminar. Fee: $300 for any number attending in the room. Just Click Here.

Do you wonder...?

• What it takes to be the best attorney in the eyes of the client?
• How can I earn the highest levels of client loyalty?
• How do I increase my share of the client’s legal business?
• How can I become an indispensable business asset to my top clients?
• How do ensure my client stays with me and grows their work?

The foundation of rainmakers' success is their mastery of client management skills. Rainmakers know that serving clients is the only reason they are in business. Clients are the source of their revenue, drive their professional reputation and provide future growth through their continued loyalty and referrals to new clients.

A secret to success is to see the world through the eyes of your clients. And by surpassing their expectations for service, delivering high value business results and cultivating personal chemistry/business relationships – you can become an indispensable business advisor to your clients.

According to a recent BTI Consulting survey, over 60% of corporate clients fired their primary lawyers within the preceding 18 month period. Attorneys who don’t pay attention to these best practices will find their relationships at risk. Remember that your best clients are being aggressively courted by firms and attorneys who desparately desire the business you have.

Learn how to expertly earn the status of trusted business advisor and personal counselor with your top clients, and how to handle business development opportunities with prospects, existing contacts and new referral sources.

Register Now for this key skill-building seminar, just in time for making your client relationships work for you in 2008 and 2009. Any number can attend in one room. Just Click Here.

Topics Include:

o What does it take to achieve business advisor status?
o Assessing where you currently stand with clients?
o Delivering work in a value added manner
o Sustaining relationships when there is now work
o Moments of truth when climbing the client relationship pyramid
o Becoming a go to resource
o Understanding the client’s business
o Developing personal chemistry

Who should attend:

• All Attorneys who want to understand and apply the best professional practices to strengthen client relationships and successful business development.
• Client service teams who want to take their client skills and activities to the next level.
• Associates looking to develop the right skills for business development and to begin now to develop their client management skills.
• Marketing Directors looking for ways to support their attorneys with sound, practical methods and immediate bottom-line results.

Invite your management and marketing committees, income partners, associates and as many people as you wish to attend in the room where you connect. Simply project the program on a screen and put the telephone connection on a speakerphone.

How Can You Become A Trusted Business Advisor?

Many attorneys make common, self-defeating mistakes that limit their success with clients

1. They DELIVER WORK without the communication and follow through that clients value
2. They WAIT for the client to call them
3. They ACT like a legal technician rather than a senior business person
4. They FAIL to think like An OUTSIDE General Counsel
5. They ARE NOT ON TOP OF THEIR CLIENTS BUSINESS
6. They LOOK, ACT & SOUND just like every other attorney the client works with
7. They don’t proactively bring their clients good business ideas.

You’ll find that business development is simply a skill that you can learn. Done properly, you just leverage your existing professional skills and apply them to business development. You don’t have to change your personality or style and suddenly transform yourself into a glib, glad-handing extrovert.

Don’t be unprepared. Building the skills you need to become a valued rainmaker is essential for your success. Join two of the top business development trainers and coaches in the profession, Michael Cummings of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing) and advisor and trainer Larry Bodine of Law Marketing Portal, as they present a LIVE Web Seminar on how to become a rainmaker and enjoy the benefits that of being one.

Attendees at this live Web broadcast will get honest advice from two independent experts. With real-world examples, They show you what the best associates and top practitioners have done to succeed - and how you can do the same.

Our Best Practices Web Seminar, Thursday, July 31st, 2008; 1 PM - 2:15 PM Eastern time. Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price.

To register: Click the Button to register online by credit card; or register by mail with check in advance using this Order Form (PDF); or call us at 1-630-572-4798.

Want to see excerpts from a similar web seminar? Just click here.

Responses to our other web seminars for attorneys:

"It was a great seminar, with many important things to think about, presented in an engaging way." - David Southern, Gardner Carton & Douglas

"...a fantastic seminar. I have had extremely positive feedback from a number of our lawyers including our Managing Partner...We expect to follow up with SAGE for another seminar." - Multiple-office Law Firm

"I wanted to let you know that I thought last week's webinar was extremely well-done and well-received by the attorneys in my Firm. The 20 attorneys in attendance said that they found the information useful and "use-able". In fact, we are planning a follow-up seminar next week to review some of the points you covered and to start critiquing peoples' 30-second commercials. I've also had requests to meet with folks one-on-one to help them develop a plan to begin to implement some of the ideas you discussed. For us, that's real progress. - Marketing Director, Washington DC Law Firm

Invest in The Skills You Need to Succeed in the Legal Profession

Web seminars are a highly effective and cost-saving way to gain the full benefits of our years of experience...and the lessons of the top rainmakers.

What is a web seminar? The format allows you to remotely attend a seminar without spending the extra time and costs associated with a live, in-person presentation. You simply connect to a website to both view the slides and listen to the presentation over a group conference call. The advantages for you:

Economical - The seminars cost a fraction of what you would pay for similar training at an open forum. Also, any number of people can attend in the room where you connect to the site and the call — at the same low price. So the format is perfect for a team or group of co-workers.
Time-saving - You can attend no matter where you are, with no commuting or down-time. For most people, it's lunch.
Reviewable - You receive all the slides of the session. If you miss a session, you can take it again at another time.

The session is designed to be direct and to-the-point,
giving attorneys an abundance of proven, practical ideas
so you can become a trusted business advisor
to your clients.

PRESENTED BY:
SAGE Professional Development Institute (SAGE PDI, Inc.) & Law Marketing Portal

SPEAKERS:
Veteran Marketing Pros
Michael Cummings & Larry Bodine

DATE:
Thursday
July 31st, 2008
1 PM - 2:15 PM Eastern time

LOCATION:
At your office, on the Web

COST:
$300 per connection

TO REGISTER:
Click the button to register online via credit card;
or register by mail with check in advance using this Order Form (PDF);
or call us at
1-630-572-4798.

Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price.

Becoming a Trusted Business Advisor in the Eyes of Your Clients covers:

1: What It Takes To Earn Business Advisor Status

2: The Foundation: Delivering Service In The Manner That Clients Value

3: Building Continuity and Loyalty

4: Understanding Your Client’s Business

5:How To Think And Act Like a Business Advisor

6: Five Best Practices to Position Yourself As A Business Advisor

7: How To “Sell” Like A Business Advisor

8: Building Personal Chemistry and Achieving Counselor Status

Gain the insights and examples you need to build your capabilities in today's competitive world.

Registration fee includes:
one telephone connection,
one internet connection,
one set of handout materials and unlimited participant attendance at your site.

Registrants are free to make unlimited copies of the handout materials for their own internal use.

Want to see excerpts from an earlier web seminar?

Sample our Web seminars with these Excerpts from a previous session!

Click the Picture to see the Excerpt...

(Requires Macromedia Flash Player)

What is Your Personal Brand?

Biggest Mistakes in Building Your Reputation

Building Your Reputation through Organizations

About the Participants:

Larry Bodine is an industry leading advisor in the marketing of professional services, with extensive experience in the legal profession, and a prolific author. He is the director of The Law Marketing Portal, the number one web destination for business development articles, resources and tools in the marketing of legal services.

Since 2000 Larry has also been a strategic marketing consultant. He advises professional firms and businesses across the country on marketing strategy, individual sales plans and Web sites. Typical assignments include developing a firmwide marketing strategy, meeting with partners to compose individual marketing plans and using technology to market a law firm.

He is the former Director of Communications of Sidley, Austin Brown & Wood, where he served for eight years. He also has 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal, the National Law Journal, Lawyers Alert (renamed Lawyers Weekly) and other news publications.

Larry practiced law in Madison, Wisconsin and is a cum laude graduate of both Seton Hall University (J.D., 1981) and Amherst College (B.A., 1972).

Michael G. Cummings is the managing principal of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing), based in St. Charles, IL. He has been a marketing strategy and business development consultant for over 20 years. Michael is co-author of a new book (2004) with Allan Boress – The Best Practices of Legal Marketing.

Prior to establishing SAGE, Michael was a partner at Mercer Management Consulting - a leading business design consulting firm. At Mercer, he was responsible for new business development, managing client relationships and delivering business design engagements in the communications, information and industrial industries

He was an account leader of Mercer’s top account: IBM. Using his account planning, relationship management and selling skills, Michael helped Mercer to create over 300 senior executive relationships and a sustained base of business. He also led account teams aimed at expanding relationships with Motorola, Siemens and NCR.

Early in his career, Michael was a member of the team that established the marketing function at Andersen Worldwide (Arthur Andersen & Accenture).

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You will learn the best practices in managing client relationships and becoming a trusted business advisor...and how to reap the rewards of doing so...with this Best Practices web seminar.

To register: Click here, or register by mail with check in advance using this Order Form (PDF), or call us at (630) 572-4798.