Blueprint for World-Class Litigation Practice

A NEW Web Seminar from
SAGE PDI/SAGE Law Marketing &
Law Marketing Portal

Thousands of Attorneys have attended these seminars already...We invite you to gain these critical insights and business development skills in our next one. Don't let your office miss out!

The Next in Our Attorney Marketing Series of Web Seminars...
Friday, September 26th, 2008. For details, or to register, see below.

Blueprint for Building a World-Class Litigation Practice from an AmLaw Fab 50 Lawyer

Learn How One of the Top 50 Litigators in the Country Under Age 45 Grew an International Practice Through Disciplined Business Development

Featuring Guest Speaker: Mr. Juan Morillo, a partner with Clifford Chance LLP in their Washington DC office.

At the age of 37, The American Lawyer selected him as one of the top 50 litigators in the country under the age of 45 – and especially praised him as a top rainmaker. He has significant experience in developing and implementing crisis management and public relations strategies. He has appeared on CNN, Lou Dobbs, Fox, CNBC, Univision and NPR.

Mr. Morillo focuses on defending clients from government investigations, conducting internal investigations and defending clients from class actions. He routinely handles matters involving accounting, financial, securities, and tax fraud; bribery; antitrust, environmental, FCPA, OFAC, FCA, and immigration violations; Racketeer Influenced and Corrupt Organizations Act (RICO), fraud, tort, contract and other civil claims.

Mr. Morillo will be joined by two top business development trainers and coaches in the legal profession: Michael Cummings of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing) and Larry Bodine of Law Marketing Portal, as they present a LIVE Web Seminar on how to become a rainmaking litigator and enjoy the benefits that of being one.

Take the next step forward to a world-class litigation practice with...Our Best Practices Web-Seminar, Friday, September 26th, 2008; 1 PM - 2:00 PM Eastern time. Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price.

To register: Click the Button to register online by credit card; or register by mail with check in advance using this Order Form (PDF); or call us at 1-630-572-4798. Click here for more details.

As a Litigator. Do You Wonder...?

• How do I leverage my current dispute or matter into an ongoing relationship?
• How do I expand relationships by adding value from our firm and its capabilities?
• How do I achieve business advisor status with the senior executives at our clients?
• How do I get in the door with my target clients?
• How can I maximize my referrals from my fellow partners and professional colleagues?

Learn how to expertly and comfortably handle business development opportunities with prospects, existing contacts and new referral sources.

Topics Include:

• Common Business Development Mistakes That Litigators Make
• What Clients Care About When Dealing With High Profile Litigation
• Using the Current Dispute or Matter as A Launching Pad for a Broader Relationship
• How to Institutionalize Relationships
• Case Study of Landing and Growing a Top Client
• Why Cross Selling is Vital to Becoming a Business Advisor
• Developing the Discipline to Generate Referrals from Fellow Partners and Colleagues
• Avoiding the Trap of One-Shot Engagements
• Developing Your Service Offering Portfolio

Who should attend:

• All Attorneys who want to understand and apply the best professional practices of business/referral discussions for successful business development.
• Litigators looking to develop the right skills and approach for business development
• Marketing Directors looking for ways to support their attorneys with sound, practical methods.

Invest in The Skills You Need to Succeed in the Legal Profession

Web seminars are a highly effective and cost-saving way to gain the full benefits of our years of experience...and the lessons of the top rainmakers.

What is a web-seminar? The format allows you to remotely attend a seminar without spending the extra time and costs associated with a live, in-person presentation. You simply connect to a website to both view the slides and listen to the presentation over a group conference call. The advantages for you:

Economical - The seminars cost a fraction of what you would pay for similar training at an open forum. Also, any number of people can attend in the room where you connect to the site and the call — at the same low price. So the format is perfect for a team or group of co-workers.
Time-saving - You can attend no matter where you are, with no commuting or down-time. For most people, it's lunch.
Reviewable - You receive all the slides of the session for review at any time.

Find out what many attorneys are already doing to build a strong foundation for their careers with...

Our Best Practices Web Seminar, Friday, September 26th, 2008; 1 PM - 2:00 PM Eastern time. Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price.

Want to see excerpts from a similar web seminar? Just click here.

Responses to our other web seminars:

"It was a great seminar, with many important things to think about, presented in an engaging way." - David Southern, Gardner Carton & Douglas

"...a fantastic seminar. I have had extremely positive feedback from a number of our lawyers including our Managing Partner...We expect to follow up with SAGE for another seminar." - Multiple-office Law Firm

"I wanted to let you know that I thought last week's webinar was extremely well-done and well-received by the attorneys in my Firm. The 20 associates in attendance said that they found the information useful and "use-able". In fact, we are planning a follow-up seminar next week to review some of the points you covered and to start critiquing peoples' 30-second commercials. I've also had requests to meet with folks one-on-one to help them develop a plan to begin to implement some of the ideas you discussed. For us, that's real progress. - Marketing Director, Washington DC Law Firm

The session is designed to be direct and to-the-point, giving attendees an abundance of proven, practical ideas on how can be a confident, effective business developer.

PRESENTED BY:
SAGE Professional Development Institute (SAGE PDI, Inc.) & Law Marketing Portal

FEATURED PANELISTS:

Juan Morillo, Esq.: Partner,
Clifford Chance LLP

Michael Cummings, managing director of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing), who specializes in training professionals to market, network, sell and manage relationships. He will be joined by Larry Bodine (Law Marketing Portal), one of the leading business development advisors in the legal profession.

DATE:
Friday,
September 26th, 2008
1 PM - 2:00 PM Eastern time

LOCATION:
At your office, on the Web

TO REGISTER:
Click the button to register online via credit card;
or register by mail with check in advance using this Order Form (PDF);
or call us at
1-630-572-4798.

COST:
$300 per connection

Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price.

Don't Miss Out.
Register today!

Participants will learn the Best Practices of Business Development for Litigators:

1: The Common Business Development Mistakes Litigators Make and How to STOP Making Them

2: What Prospective Clients Care About When Engaging Litigators

3: Leveraging The Current Matter To Launch A Broader, Ongoing Relationship

4: The Vital Importance Of Institutionalizing Relationships

5: Case Study: Building A World Class Client Relationship From Scratch

6: Becoming A Business Advisor Rather Than A One-Shot Service Provider

7: Maximizing Referrals From Fellow Partners And Professional Colleagues

8: Developing Your Service Portfolio

9: Getting The First Assignment From a Target Client

10: Letting Prospective Clients Sell Themselves

Gain the practical insights and real world examples you need from a top litigator who is producing the results you want.

Registration fee includes:
one telephone connection,
one internet connection,
one set of handout materials and unlimited participant attendance at your site.

Registrants are free to make unlimited copies of the handout materials for their own internal use.

Want to see excerpts from an earlier web seminar?

Sample our Web seminars with these Excerpts from a previous session!

Click the Picture to see the Excerpt...

(Requires Macromedia Flash Player)

What is Your Personal Brand?

Biggest Mistakes in Building Your Reputation

Building Your Reputation through Organizations

About the Experts:

Larry Bodine is an industry leading business development advisor who trains lawyers on how to get new clients and generate business. He is the director of The Law Marketing Portal, the number one web destination for business development articles, resources and tools in the marketing of legal services.

Since 2000 Larry has been a business development advisor to law firms and businesses across the country on marketing strategy, individual sales plans and Web sites. Typical assignments include developing a firmwide marketing strategy, meeting with partners to compose individual marketing plans and using technology to market a law firm.

He is the former Director of Communications of Sidley, Austin Brown & Wood, where he served for eight years. He also has 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal, the National Law Journal, Lawyers Alert (renamed Lawyers Weekly) and other news publications.

Larry practiced law in Madison, Wisconsin and is a cum laude graduate of both Seton Hall University (J.D., 1981) and Amherst College (B.A., 1972).

Michael G. Cummings is the managing principal of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing), based in St. Charles, IL. He has been a marketing strategy and business development consultant for over 20 years. Michael is co-author of a new book (2004) with Allan Boress – The Best Practices of Legal Marketing.

Prior to establishing SAGE, Michael was a partner at Mercer Management Consulting - a leading business design consulting firm. At Mercer, he was responsible for new business development, managing client relationships and delivering business design engagements in the communications, information and industrial industries

He was an account leader of Mercer’s top account: IBM. Using his account planning, relationship management and selling skills, Michael helped Mercer to create over 300 senior executive relationships and a sustained base of business. He also led account teams aimed at expanding relationships with Motorola, Siemens and NCR.

Early in his career, Michael was a member of the team that established the marketing function at Andersen Worldwide (Arthur Andersen & Accenture).

Back to Top

You will learn effective skills and proven methods to start bringing in more business and to make your business development opportunities easier for you...in this Best Practices web seminar.

To register: Click here, or register by mail with check in advance using this Order Form (PDF), or call us at (630) 572-4798.