How Can Partners and Associates Gain the Ability to Convert Business?

Many attorneys make common, self-defeating mistakes in discussions with a prospective client or referral source:

1. They TALK instead of LISTEN
2. They PROMOTE instead of DIAGNOSE
3. They WASTE TIME with people WHO DON”T HAVE A NEED
4. They SELL THEMSELVES AND THEIR FIRM rather than UNCOVERING A PROSPECTIVE CLIENT’S PROBLEM
5. They MAKE SMALL TALK AND WING IT instead of FOLLOWING A BUSINESS DEVELOPMENT PROCEDURE
6. They LOOK, ACT & SOUND just like every other attorney the client meets
7. They LOOK, ACT & SOUND like a salesperson

Rainmakers have learned how to engage a prospective client in a structured dialogue, listen for a problem point of business pain and ask the client how they might help solve this problem. After years of doing this, rainmakers seem to convert business effortlessly.

On the other hand, we find that very many attorneys don’t know how to handle business development opportunities or selling situations. Too often, they end up over-promoting themselves and their firm. Or they feel uncomfortable or pushy when trying to attract the interest of a client, prospect or high-power referral source. And, it’s not their fault. Nobody has ever taught them how to perform in a business development or selling situation.

You’ll find that business development is simply a skill that you can learn. Done properly, you just leverage your existing professional skills and apply them to business development. You don’t have to change your personality or style and suddenly transform yourself into a glib, glad-handing extrovert.

Don’t be unprepared. Building the skills you need to become a valued rainmaker is essential for your success. Join top business development trainers and coaches Michael Cummings and Larry Bodine of Apollo Business Development, as they present a LIVE Web Seminar on how to become a rainmaker and enjoy the benefits that of being one.

Attendees at this live Web broadcast will get honest advice from two independent experts. With real-world examples, They show you what the best associates and top practitioners have done to succeed - and how you can do the same.

Building your practice will be your responsibility...not the firm's or its partners. There are no magic bullets like advertising or public relations. Instead, learn the practical, proven and enduring lessons of the best business generators — regardless of their profession. Tools and technology can't take the place of being a true entrepreneur. Put your success under your own control.

Sadly, many young attorneys believe they don’t need to build these skills. That was true in the past. But today business development is essential for any professional. Our strong advice is to build these skills NOW — so that you start bringing in business and position yourself to be a RAINMAKING partner for long term success.

Invest in The Skills You Need to Succeed in the Legal Profession

Web seminars are a highly effective and cost-saving way to gain the full benefits of our years of experience...and the lessons of the top rainmakers.

What is a web-seminar? The format allows you to remotely attend a seminar without spending the extra time and costs associated with a live, in-person presentation. You simply connect to a website to both view the slides and listen to the presentation over a group conference call. The advantages for you:

• Economical - The seminars cost a fraction of what you would pay for similar training at an open forum. Also, any number of people can attend in the room where you connect to the site and the call — at the same low price. So the format is perfect for a team or group of co-workers.
• Time-saving - You can attend no matter where you are, with no commuting or down-time. For most people, it's lunch.
• Reviewable - You receive all the slides of the session for review at any time.