A NEW Web Seminar from
Apollo Business
Development
Apollo Business Development

Thousands of Attorneys have attended these seminars already...We invite you to put to work the practical and effective ideas they learned for business development. Don't miss out!

The Next in Our Attorney Marketing Series of Web Seminars...
Thursday, June 25th, 2009, 1 - 2:15 pm (Eastern time). Only $300.

For details or to pay by check, see below. To register online, click the button. And get your free copy of
"How Associates Excel in Business Development" in the grey box below.

Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price. One connection per registration. Questions? Call 630-572-4798.


Becoming an Associate Rainmaker This Year

Learn how two associates — both recognized as top business development performers by Originate! magazine and the Legal Sales And Service Organization — have succeeded in business development and how to make these proven methods work for you this year.

Join our two guests at this inspiring and powerful seminar:

  • Peter J. Bilfield, currently partner at Shipman And Goodwin. Last year, Peter won the award for associate rainmaker of the year by seizing a niche opportunity, integrating marketing in all he did and advancing the entire firm in the marketplace. Now he's a partner with a top firm in the Northeast. See how business development prowess led to this career advancement.

  • Wilton G. McDonald II, Associate, Head of Investment Funds, HIGGS JOHNSON TRUMAN BODDEN & CO. Over the last few years, his enterprising growth of his practice included his establishing a solid plan of action, building a team, extending far-flung relationships and crafting a solid reputation, with the result that he tripled billings for the practice.

For more about the speakers, see below.


 

Get your FREE copy of "How Associates Excel in Business Development."

Learn what the best do to succeed and how to triumph in your key challenge, network building. Just click here and then save a copy


And gain 90 minutes of insight about 5 other Marketing All-Stars and the Plans they made to Excel. Our All-Star Associate Seminar at an attractive price, only $49. Click Here.

In this session, we will profile these two Associate Rainmakers, and hear their stories directly from them. We will also review the lessons to be learned from their achievements, and specify how you and your fellow Associates can achieve similar successes in 2009:

  • How are some top-performing associates contributing to the marketing success of their firm?
  • How are these associates taking the initiative to land new clients, sell additional work and build their personal reputation?
  • How do they find the time to do marketing and garner the firm support they need to make their marketing programs work?
  • What specific marketing programs are working for these associates and how can you emulate them at your firm?
  • How have these associates learned the ways to market and sell in the early stages of their legal career?

They are joined by marketing experts Larry Bodine, Esq. and Michael G. Cummings of Apollo Business Development who have helped associates at dozens of firms start their business building the right way and bring in millions in revenue.


For just $300, you and your firm can learn what associates are doing and how you can bring in business and build a long-lasting legal career.

Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price. One connection per registration. Questions? Call 630-572-4798.

Who should attend:

  • Junior and Senior Associates who want to see what they can do to start bringing in business and ensure a productive career
  • Young partners eager to advance their business building skills
  • Marketing personnel who want methods to support their associate marketing
  • Firm leaders seeking to maintain and grow the firm by building a solid base of entrepreneurial young lawyers

Gain the insights and practical lessons that others have mastered.

Take the next step forward to becoming a rainmaker with...with this Best Practices Seminar for Associates. For details, or to register, see below.


How Does an Associate Become a Rainmaker?

Marketing and selling is a skill that you can learn — and, most importantly, it is an essential skill you MUST learn to be a success in the legal profession. One of the best ways to learn these skills is to find the people who are already producing the results that you desire — and put a plan in place to apply the same successful methods yourself. See what other associates are doing to market, sell, build their personal reputation and create their niche. By reviewing real, live case examples you will see what is possible and be motivated to achieve similar results.

Even as a younger attorney, your marketing and selling skills can set you apart. So, attend this seminar, see how other associates are excelling at marketing and selling, and learn how to put a plan in place and develop your skills throughout 2009...and beyond.

Don’t be fooled. Doing high quality, technically superb legal work is only a start. To build a top notch practice for yourself requires even more: getting mentored and coached by rainmaking partners; motivating your colleagues to find opportunities for you; inspiring clients to deliver introductions for you; and recruiting the right professional allies to build your reputation through word-of-mouth marketing.

Start now to put your personal marketing team in place to succeed this year. Without a plan and commitment to building your skills, it won't happen. Independent marketing experts, Michael Cummings of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing) and Larry Bodine of The Law Marketing Portal, present a LIVE Web Seminar on how to become a business developer right now and enjoy the benefits of being one.


Attendees at this live Web broadcast will get honest advice from associates who have already done it and these experts. Building your practice will be your responsibility...not the firm's or its partners. There are no magic bullets like advertising or public relations. Instead, learn the practical, proven and enduring lessons of the best business generators — regardless of their profession. Tools and technology can't take the place of being a true entrepreneur. Put your success under your own control.

Sadly, many young attorneys believe they can "wait" to build these skills until they become a partner. Our strong advice is to build these skills NOW — so that you are poised to become a top-producing partner — and be well positioned for long term success.


Invest in The Skills You Need to Succeed in the Legal Profession

Web seminars on audio CD are a highly effective and cost-saving way to gain the full benefits of our years of experience...and the lessons of the top rainmakers.

The format allows you to remotely attend a seminar without spending the extra time and costs associated with a live, in-person presentation. You simply put the CD in your computer and view it independently or, better yet, project it on a screen for a group of associates. The advantages for you:

  • Economical - The seminars cost a fraction of what you would pay for similar training at an open forum. Also, any number of people in an office can listen or read the content when they want. So the format is perfect for a team or a group of co-workers and adding to your library.
  • Time-saving - You can attend no matter where you are, with no commuting or down-time. You can even listen while on the road.
  • Reviewable - You receive all the slides of the session and the transcript. And you can review the CD as many times as you wish.

Find out what associates who have marketed themselves successfully are doing establish or boost their careers with our Becoming an Associate Rainmaker seminar on Effective Business Development.

To Register, or for more details, Click here.

Want to see excerpts from a similar web seminar? Just click here.


Responses to our other web seminars:

"It was a great seminar, with many important things to think about, presented in an engaging way." - David Southern, Gardner Carton & Douglas

"...a fantastic seminar. I have had extremely positive feedback from a number of our lawyers including our Managing Partner...We expect to follow up with SAGE for another seminar." - Multiple-office Law Firm

"I wanted to let you know that I thought last week's webinar was extremely well-done and well-received by the attorneys in my Firm. The 20 associates in attendance said that they found the information useful and "use-able". In fact, we are planning a follow-up seminar next week to review some of the points you covered and to start critiquing peoples' 30-second commercials. I've also had requests to meet with folks one-on-one to help them develop a plan to begin to implement some of the ideas you discussed. For us, that's real progress. - Marketing Director, Washington DC Law Firm

The session is direct and to-the-point, giving attendees an abundance of proven, practical ideas and suggestions for making career breakthroughs this year
- through superior business development.

PRESENTED BY:
Apollo Business Development

FEATURED PANELISTS:
Peter J. Bilfield and
Wilton G. McDonald II
join Michael Cummings of SAGE PDI and
Larry Bodine, Esq. of Law Marketing Portal

DATE:
Thursday,
June 25th, 2009
1 PM - 2:15 PM Eastern time

LOCATION:
At your office, on the Web

TO REGISTER:
Click the button to register online via credit card;
or register by mail with check in advance using this Order Form; or call us at
1-630-572-4798.

COST:
$300 per connection 

Gather with others in your office...any number can attend in the room where you connect to the site and the call — at the same low price. One connection per registration.

Don't Miss Out.
Register today!

Participants will learn how to develop an Associate Rainmaker Plan for 2009:

Step 1: Find Your Niche

Step 2: Recruit Allies and Co-Market

Step 3: Team with Partners and Sell Work

Step 4: Build Your Personal Reputation

Step 5: Be a Marketing Innovator

Gain the practical insights and real world examples you need to keep your clients and earn more of their business.


Registration fee includes:
one telephone connection,
one internet connection,
one set of handout materials and unlimited participant attendance at your site.

Registrants are free to make unlimited copies of the handout materials for their own internal use.

Want to see excerpts from an earlier web seminar?


Sample our Web seminars with these Excerpts from a previous session!

Click the Picture to see the Excerpt...

(Requires Macromedia Flash Player)



What is Your Personal Brand?





Biggest Mistakes in Building Your Reputation

 


Building Your Reputation through Organizations

 

About the Speakers:

Peter J. Bilfield is a partner in the Stamford office of Shipman & Goodwin, LLP. He represents private and public companies as well as investment funds and their managers on a wide range of corporate and securities law matters.

Mr. Bilfield assists companies by providing advice and support in connection with raising capital through private and public securities offerings, M&A and general corporate governance. His transactional practice has focused primarily on the “middle markets.” He represents issuers and investors in structuring, negotiating and documenting venture capital transactions and other minority investments.

His fund formation practice is concentrated on advising investors, investment funds and their managers. Mr. Bilfield helps clients with structuring and organizing private domestic and offshore investment funds, including alternative energy fund of funds, synthetic option and total return swap funds, carbon emission credit funds, commodity funds, real estate funds, etc. He also works with fund principals to implement contractual arrangements that govern their relationships within the fund management company.

Mr. Bilfield has significant experience representing clients, including investment advisers and fund managers, with respect to matters involving Federal regulatory acts as well as state securities laws and the rules of various self-regulatory organizations.

Mr. Bilfield received his JD at Benjamin N. Cardozo School of Law in 1999 and a B.S. from Cornell University in 1995. He has recieved a Heyman Fellowship in Corporate Governance and been named Rainmaker of the Year by Originate! (September 2008)

Wilton McDonald II is an associate in the Grand Cayman office of Higgs, Johnson, Truman, Bodden & Co.

He has an extensive background in setting up all types of hedge funds and investment fund structures. He has worked closely with start-ups as well as "blue chip" investment fund managers, administrators and onshore counsel, based primarily in the United States, United Kingdom, Brazil, Russia, Switzerland, Luxemburg, Dubai/UAE, Japan, Taiwan, Singapore, and Hong Kong.

Mr. McDonald completed a Bachelor of Science degree from Northern Caribbean University, an MBA from Andrews University, a Bachelor of Laws (LLB) degree from University College London (graduating with upper-second class honors), a Master of Laws (LLM) degree from Fordham Law School, and completed the residence requirement for the Doctor of Juridical Science (JSD) degree at Cornell Law School in Ithaca, New York. He was admitted to the New York Bar in 2003. Subsequently, he was admitted to the Bar in Cayman, Jamaica & British Virgin Islands in 2004.

Mr. McDonald was employed as a Senior Associate and Head of Investment funds at Truman Bodden & Company until the merger with Higgs & Johnson on January 1st, 2009. He is currently an Associate specializing in Investment Funds.

Mr. McDonald is a member of the Cayman Islands Directors Association and a retired Fellow of the Association of Chartered Certified Accountants (ACCA) in the United Kingdom.



Larry Bodine is an industry leading business development advisor who trains lawyers on how to get new clients and generate business. He is a founder of Apollo Business Development training and coaching, and the director of The Law Marketing Portal, the number one web destination for business development articles, resources and tools in the marketing of legal services.

Since 2000 Larry has been a business development advisor to law firms and businesses across the country on marketing strategy, individual sales plans and Web sites. Typical assignments include developing a firmwide marketing strategy, meeting with partners to compose individual marketing plans and using technology to market a law firm.

He is the former Director of Communications of Sidley, Austin Brown & Wood, where he served for eight years. He also has 15 years' experience as a journalist, serving as Editor and Publisher of the American Bar Association Journal, the National Law Journal, Lawyers Alert (renamed Lawyers Weekly) and other news publications.

Larry practiced law in Madison, Wisconsin and is a cum laude graduate of both Seton Hall University (J.D., 1981) and Amherst College (B.A., 1972).

Michael G. Cummings has been a marketing strategy and business development consultant for over 20 years. He is a founder of Apollo Business Development training and coaching and the managing principal of SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing), based in St. Charles, IL. He is co-author with Allan Boress of The Best Practices of Legal Marketing & the Best Practices in Building Your Personal Network - for Attorneys.

Prior to establishing SAGE, Michael was a partner at Mercer Management Consulting - a leading business design consulting firm. At Mercer, he was responsible for new business development, managing client relationships and delivering business design engagements in the communications, information and industrial industries

He was an account leader of Mercer’s top account: IBM. Using his account planning, relationship management and selling skills, Michael helped Mercer to create over 300 senior executive relationships and a sustained base of business. He also led account teams aimed at expanding relationships with Motorola, Siemens and NCR.

Early in his career, Michael was a member of the team that established the marketing function at Andersen Worldwide (Arthur Andersen & Accenture).

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You will learn effective skills and proven methods to bring in business to your firm and gain a more successful career...in this Best Practices web seminar.

To register: Click here, or register by mail with check in advance using this Order Form (PDF), or call us at (630) 572-4798.

© 2009. SAGE PDI, Inc.