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A
NEW Web Seminar from
Apollo Business
Development |
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Thousands
of Attorneys have attended these seminars already...We
invite
you to put to work the practical and effective ideas they learned
for business development. Don't miss
out!
The Next in Our Attorney
Marketing Series of Web Seminars...
Thursday, June 25th, 2009, 1 - 2:15 pm (Eastern time). Only $300.
For
details or
to
pay
by
check, see
below. To register online, click the button. And get your free copy of "How
Associates Excel in Business Development" in the grey box below.
Becoming
an Associate Rainmaker This Year
Learn how two associates — both
recognized as top business development performers by Originate! magazine
and the Legal Sales And Service Organization — have
succeeded in business development and how to make these proven
methods work for you this year.
Join our two guests at this inspiring and powerful seminar:
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Peter
J. Bilfield,
currently partner at Shipman And Goodwin. Last year,
Peter won the award for
associate
rainmaker of the year by seizing a niche opportunity,
integrating marketing in all he did and advancing the
entire firm in the marketplace. Now he's a partner
with
a top
firm in the Northeast. See how
business
development
prowess
led
to
this
career advancement.
-
Wilton
G. McDonald II,
Associate, Head of Investment Funds, HIGGS JOHNSON TRUMAN
BODDEN & CO. Over the last few years, his
enterprising growth of his practice
included his establishing a solid plan of action,
building a team, extending far-flung relationships and
crafting
a solid reputation, with the result that he tripled billings
for
the practice.
For more about the speakers, see
below.
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Get
your FREE copy of "How Associates
Excel in Business Development."
Learn
what the best do to succeed and how to triumph
in your key challenge, network building. Just click
here and then save a copy
And gain 90 minutes of
insight about 5 other Marketing All-Stars and the Plans
they made to Excel. Our All-Star Associate Seminar at
an attractive price, only $49. Click
Here. |
In this session, we will profile
these two Associate Rainmakers, and
hear their stories directly from them. We will also review
the lessons to be learned
from their achievements, and specify
how you and your fellow Associates
can achieve
similar
successes in 2009:
- How are some top-performing associates contributing
to the marketing success of their firm?
- How are these associates taking the initiative to land
new clients, sell additional work and build their
personal reputation?
- How do they find the time to do marketing and garner the
firm support they need to make their marketing
programs work?
- What specific marketing programs are working for these
associates and how can you emulate them at your firm?
- How have these associates learned the ways to market and
sell in the early stages of their legal
career?
They are joined by marketing experts Larry
Bodine, Esq. and Michael
G. Cummings of Apollo
Business Development who
have helped associates at dozens of firms start their business
building the right way and bring in millions in revenue.
For
just $300, you and your firm can learn what associates
are doing and how you can bring in business and build
a long-lasting legal career.
Who should attend:
- Junior and Senior Associates who
want to see what they can do to start bringing in business
and ensure a productive career
- Young partners eager to advance their
business building skills
- Marketing personnel who want methods
to support their associate marketing
- Firm leaders seeking to maintain
and grow the firm by building a solid base of entrepreneurial
young lawyers
Gain the insights and practical lessons
that others have mastered.
Take the next
step forward to becoming a rainmaker with...with
this Best Practices Seminar for Associates. For
details, or to register, see below.
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How
Does an Associate Become a Rainmaker?
Marketing
and selling is a skill that you can learn — and,
most importantly, it is an essential skill you
MUST learn to be a success in the legal profession.
One of the best ways to learn these skills is to
find the people who are already producing the results
that you desire — and put a plan in place
to apply the same successful methods yourself.
See what other associates are doing to market,
sell, build their personal reputation and create
their niche. By reviewing real, live case examples
you will see what is possible and be motivated
to achieve similar results.
Even
as a younger attorney, your marketing and selling
skills can set you apart. So, attend this seminar,
see how other associates are excelling at marketing
and selling, and learn how to put a plan in place
and develop your skills throughout 2009...and
beyond.
Don’t be fooled.
Doing high quality, technically superb legal work is
only a start. To build a top notch practice for
yourself requires even more: getting mentored and coached
by rainmaking partners; motivating your colleagues
to find opportunities for you; inspiring clients to
deliver introductions for you; and recruiting the right
professional allies to build your reputation through
word-of-mouth marketing.
Start now to put your
personal marketing team in place to succeed this year.
Without a plan and commitment to building your skills,
it won't happen. Independent
marketing experts, Michael Cummings of
SAGE PDI, Inc. (SAGE Professional/SAGE Law Marketing)
and Larry Bodine of The Law Marketing
Portal, present a LIVE Web Seminar on how to become
a business developer right now and enjoy the
benefits of being one.

Attendees at this live Web
broadcast will get honest advice from associates
who have already done it and these experts.
Building your practice will be your responsibility...not
the firm's or its partners. There are no magic bullets
like advertising or public relations. Instead, learn
the practical, proven and enduring lessons of the
best business generators — regardless of their
profession. Tools and technology can't take the place
of being a true entrepreneur. Put your success under
your own control.
Sadly,
many young attorneys believe they can "wait" to
build these skills until they become a partner. Our
strong advice is to build these skills NOW — so
that you are poised to become a top-producing partner — and
be well positioned for long term success.
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Invest in
The Skills You Need to Succeed in the Legal Profession
Web
seminars on audio CD are a highly effective
and cost-saving way to gain the full benefits of
our years of experience...and the lessons of the
top rainmakers.
The
format allows you to remotely attend a seminar without
spending the extra time and costs associated with a
live, in-person presentation. You simply put the CD
in your computer and view it independently or, better
yet, project it on a screen for a group of associates. The
advantages for you:
- Economical -
The seminars cost a fraction of what you would pay
for similar training at an open forum. Also, any
number of people in an office can listen or read the
content when they want. So the format is perfect
for a team or a group of co-workers and adding to
your library.
- Time-saving -
You can attend no matter where you are, with no commuting
or down-time. You can even listen while on the road.
- Reviewable -
You receive all the slides of the session and the
transcript. And you can review the CD as many times
as you wish.
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Find out what associates who have marketed
themselves successfully are doing establish or boost their
careers with our
Becoming an Associate Rainmaker seminar on
Effective Business Development.
To Register, or
for more details, Click here.
Want to see excerpts from a similar web seminar?
Just click here.
Responses to our other web
seminars:
"It was a great seminar,
with many important things to think about, presented in an engaging
way." - David Southern, Gardner Carton & Douglas
"...a fantastic seminar.
I have had extremely positive feedback from a number of our
lawyers including our Managing Partner...We expect to follow
up with SAGE for another seminar."
- Multiple-office Law Firm
"I
wanted to let you know that I thought last week's webinar was
extremely well-done and well-received by the attorneys in my
Firm. The 20 associates in attendance said that they found the
information useful and "use-able". In fact, we are
planning a follow-up seminar next week to review some of the
points you covered and to start critiquing peoples' 30-second
commercials. I've also had requests to meet with folks one-on-one
to help them develop a plan to begin to implement some of the
ideas you discussed. For us, that's real progress.
- Marketing Director, Washington DC Law Firm
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The session is direct and to-the-point, giving attendees
an abundance of proven, practical ideas and suggestions for
making career breakthroughs this year
- through superior business development.
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PRESENTED BY:
Apollo Business Development
FEATURED PANELISTS:
Peter J. Bilfield and
Wilton
G. McDonald II join Michael Cummings of
SAGE PDI and
Larry Bodine, Esq. of Law Marketing Portal
DATE:
Thursday,
June 25th, 2009
1 PM - 2:15 PM Eastern time
LOCATION:
At your office, on the Web
TO REGISTER:
Click the button to register online via credit card;
or register by mail with check in advance using this Order
Form; or call us at
1-630-572-4798.
COST:
$300 per
connection
Gather with others
in your office...any number can attend in
the room where you connect to the site and the call — at
the same low price. One
connection per registration.
Don't
Miss Out.
Register today!
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Participants
will learn how to develop an Associate Rainmaker Plan for
2009:
Step 1: Find Your Niche
Step 2: Recruit Allies and
Co-Market
Step 3: Team with Partners
and Sell Work
Step 4: Build Your Personal
Reputation
Step 5: Be a Marketing Innovator
Gain the practical insights and real
world examples you need to keep your clients and earn more
of their business.
Registration
fee includes:
one telephone connection,
one internet connection,
one set of handout materials and unlimited participant attendance at your
site.
Registrants
are free to make unlimited copies of the handout materials
for their own internal use. |
Want to see excerpts from
an earlier web seminar?
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Sample
our Web seminars with these Excerpts
from a previous session!
Click the Picture
to see the Excerpt...
(Requires Macromedia Flash Player)
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What is Your Personal Brand?

Biggest Mistakes in Building Your
Reputation

Building Your Reputation through
Organizations
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About
the Speakers:
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Peter
J. Bilfield is a partner in the Stamford office of Shipman
& Goodwin, LLP. He represents private and public companies as
well as investment funds and
their managers
on a
wide range
of
corporate and securities law matters.
Mr. Bilfield assists
companies by providing advice and support in connection with
raising capital through private
and public securities offerings,
M&A and general corporate governance.
His transactional practice has focused primarily on
the “middle markets.” He represents issuers and
investors in structuring, negotiating and documenting venture
capital transactions and other minority investments.
His
fund formation practice is concentrated on advising investors,
investment funds and their managers. Mr. Bilfield helps clients
with structuring and organizing private domestic and offshore
investment funds, including alternative energy fund of funds,
synthetic option and total return swap funds, carbon emission
credit funds, commodity funds, real estate funds, etc. He
also works with fund principals to implement contractual arrangements
that govern their relationships within the fund management company.
Mr. Bilfield has significant experience
representing clients, including investment advisers and fund
managers, with
respect to matters
involving Federal regulatory acts as well as state securities
laws and the rules of various self-regulatory organizations.
Mr. Bilfield received his JD at Benjamin
N. Cardozo School of Law in 1999 and a B.S. from Cornell University
in 1995. He
has recieved a Heyman Fellowship in Corporate Governance and been
named Rainmaker
of the Year by Originate! (September 2008)
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Wilton
McDonald II is an
associate in the Grand Cayman office of Higgs, Johnson, Truman,
Bodden & Co.
He has an extensive background
in setting up all types of hedge funds
and
investment
fund structures.
He
has
worked closely with start-ups as well as "blue chip" investment
fund managers, administrators and onshore counsel, based primarily
in the United States, United Kingdom, Brazil, Russia, Switzerland,
Luxemburg, Dubai/UAE, Japan, Taiwan, Singapore, and Hong Kong. Mr. McDonald completed a
Bachelor of Science degree from Northern Caribbean University,
an MBA from Andrews University,
a Bachelor
of Laws (LLB) degree from University College London (graduating
with upper-second class honors), a Master of Laws (LLM) degree
from Fordham Law School, and completed the residence requirement
for the Doctor of Juridical Science (JSD) degree at Cornell Law
School in Ithaca, New York. He was admitted to the New York Bar
in 2003. Subsequently, he was admitted to the Bar in Cayman, Jamaica & British
Virgin Islands in 2004.
Mr. McDonald was employed as a Senior
Associate and Head of Investment funds at Truman Bodden & Company until the merger
with Higgs & Johnson on January 1st, 2009. He is currently
an Associate specializing in Investment Funds.
Mr. McDonald is a member of the Cayman Islands Directors Association
and a retired Fellow of the Association of Chartered Certified
Accountants (ACCA) in the United Kingdom. |
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Larry Bodine is
an industry leading business development advisor who trains
lawyers on how to get new clients and generate business. He
is a founder of Apollo Business Development training and coaching,
and the director of The Law Marketing Portal, the
number one web destination for business development articles,
resources and tools in the marketing of legal services.
Since
2000 Larry has been a business development advisor to law firms
and businesses across the country on marketing strategy, individual
sales plans and Web sites.
Typical assignments include developing a firmwide marketing
strategy, meeting with partners to compose individual marketing
plans and using technology to market a law firm.
He is the former Director
of Communications of Sidley, Austin Brown & Wood, where
he served for eight years. He also has 15 years' experience
as a journalist, serving as Editor and Publisher of the American
Bar Association Journal, the National Law Journal, Lawyers
Alert (renamed Lawyers Weekly) and other news publications.
Larry practiced law in Madison,
Wisconsin and is a cum laude graduate of both Seton Hall University
(J.D., 1981) and Amherst College (B.A., 1972).
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Michael
G. Cummings has been a marketing strategy
and business development consultant for over 20 years.
He is a founder of Apollo Business Development training
and coaching and the managing principal of SAGE PDI, Inc.
(SAGE Professional/SAGE Law Marketing), based
in St. Charles, IL. He is co-author with Allan Boress of The
Best Practices of Legal Marketing & the Best
Practices in Building Your Personal Network - for Attorneys.
Prior to establishing SAGE,
Michael was a partner at Mercer Management Consulting - a
leading business design consulting firm. At Mercer, he was
responsible for new business development, managing client
relationships and delivering business design engagements
in the communications, information and industrial industries
He was an account leader
of Mercer’s top account: IBM. Using his account planning,
relationship management and selling skills, Michael helped
Mercer to create over 300 senior executive relationships
and a sustained base of business. He also led account teams
aimed at expanding relationships with Motorola, Siemens and
NCR.
Early in his career, Michael
was a member of the team that established the marketing function
at Andersen Worldwide (Arthur Andersen & Accenture).
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You
will learn effective skills and proven methods to
bring in business to your firm and gain
a more successful career...in this
Best Practices web seminar.
To register: Click
here, or register by mail with check in
advance using this Order
Form (PDF), or call us
at (630) 572-4798.
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© 2009. SAGE PDI, Inc. |